As agency owners and leaders — we live in a pressure cooker. There’s always an endless list of To Dos. Deadlines constantly loom. Someone is always in our doorway, needing five minutes that quickly turns to twenty. Clients call with emergencies, employees have personal issues and we seem to be the focal point where all [...]
If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list. My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in time, your team can hand over the SOP to someone else on the team and [...]
When we think back on those first few years of owning an agency, somehow the tough parts get muted. We remember the late-night pizza strategy sessions and the euphoria of signing that first big deal. But somehow we forget being one mistake or choice away from having to call it quits. That period of discomfort [...]
Creative provides the largest opportunity for marketers today. But with limitless creative decisions... How can you be sure you’re nailing every choice you make? The rules for digital marketing can sometimes feel too fast-paced. Our world is full of ever-changing targeting and privacy restrictions, especially due to the updates ushered in by iOS14 and Google’s [...]
Content creation is hard. It’s a vital part of modern marketing, it feeds SEO, and nearly every customer I talk to—SMB, digital agency, publisher, you name it, they all struggle. For digital agencies especially, multiply “this is hard” by a list of demanding clients and flakey freelancers, and you’ve got a recipe for something not [...]
Almost every agency owner I know wishes they didn’t have to do sales and wants to hire it out to an employee. I hear this every day because what we do is hard to sell. 99 out of 100 salespeople that an agency hires will not sell more than their initial salary and are usually [...]
