analytics Archives - Agency Management Institute

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)
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How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)

Agency Smarts

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of traffic and conversions. Just look at your own data. A report of your top posts [...]

By Andy Crestodina|

Go beyond Google Analytics and use data to educate your clients
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Go beyond Google Analytics and use data to educate your clients

Client Relationships

Go beyond Google Analytics and use data to educate your clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics. Jaywing, a British data-based digital agency, found that brands across [...]

By Drew McLellan|