I know it seems like common sense and your brain may agree — but your mouth often takes a different path. If you’re struggling to work with some of your team members, odds are you have not embraced the idea that employees need clarity. Truth be told — most agency leaders struggle with this, especially [...]
As we struggle to find and keep great employees, we need to do a quick self- assessment. Are you creating an environment that breeds trust and connection among your team? Especially with you and your leadership team? MediaPost asked me to explore how agencies can create a culture of trust and connection and I’d love [...]
Many agencies are struggling with what I have termed “stale employees.” These are seasoned pros who have probably been with your agency for a long time. They were incredibly talented and valuable back in the day, but their skills have not evolved as your agency and the marketplace have. Odds are, they’re someone who has [...]
Regardless of the type of business you own, your staff is your greatest asset. It’s crucial that you’re getting the most from your employees, and you do this by actively mentoring employees on your stellar team to produce growth for your company. This growth-centric mentorship isn’t casual or sporadic. In fact, at least 20% of your [...]
Agency owners want to reward their best employees and prevent them from leaving. Obviously, the best way to do both is to offer equity or to become a minority partner in the agency, right? Not so fast. Crafting a pair of golden handcuffs for a model employee sounds like a great idea, but when those [...]
As a marketing executive, you understand that metrics matter. When your creative teams work together on metric-oriented goals, you can serve your clients better, reduce mistakes and miscues, and maximize every dollar spent. Unfortunately, while you may love metrics, odds are your creative staff doesn't. At least, not yet. One reason creatives don't pay attention [...]
If you’re a business owner, you want your employees to feel as personally invested in the company as you do–but you probably know that isn’t likely. Still, your management strategy can have a huge impact on how deeply invested your employees feel in the work you do together. And getting everyone on your team to [...]
The expression “those who can’t do, teach” is well known for good reason. But many business leaders nevertheless assume that top-performing employees are automatically good at managing and teaching their skills to others. The consequences of this assumption can be troubling, especially in today’s advertising or business. It’s perfectly understandable — even desirable — to want [...]
In May 2016, the New York attorney general filed a lawsuit against Domino’s for underpaying workers at least $565,000 at 10 of its New York stores. The pizza chain urged franchisees to use its PULSE computer system — even though executives knew the system had been under-calculating gross wages for years. Long story short, Domino’s opted [...]
Agency owners are really good at a lot of things. Unfortunately, mentoring employees for growth is often not one of them. I get it -- you want self starters. You don't have time to micromanage people. You want someone who can think/behave like an owner. You know how you get employees like that? You create them. [...]
