getting new clients

Hey agency owner – want a no fail agency new business tactic?

One of the biggest issues that agency owners and other key staff that are charged with agency new business face is getting on the radar screen of their prospects. This is where a small business marketing technique could come in handy. Read on for more. Even when you have the experience, knowledge and chops to help a prospect move their sales needle or accomplish whatever they're trying to get done – it’s tough to get their attention long enough to be noticed. That’s even more of a challenge for agencies that don’t have a big marketing budget or exist in a crowded, competitive landscape.  Which by the way, is all of you. That’s where some psychology can be incredibly helpful. One thing that is almost universally true about us humans is that we are incredibly flattered when someone thinks we have something of value to offer in the way of experience, knowledge, expertise or hard-earned wisdom. And that, I believe, is the door we need to open if we want a prospect’s time. For this small business marketing technique to work, I think the following needs to be true about your agency: You/your agency has a niche/specialty in which you have a great depth of expertise You have some outlet (website, blog, podcast, newsletter) in which you share that expertise without a sales pitch or being self-serving You have a genuine interest in the people you serve and a passion for helping them in your unique way with whatever you do/sell You are willing to commit to working on agency new business on a consistent basis If that’s you, read on. Make a list of your ideal prospects and their influencers. Who would you most like to serve and are the people/companies that you [...]