Do you know which employees are most profitable? Which marketing campaigns are most successful? Where your most qualified leads are coming from? How many sales you will get next month? And perhaps most importantly, why? Essential KPIs (key performance indicators) are the path to understanding. Key performance indicators, or KPIs, can give you the necessary insight you need to answer all these questions and more. They can track and measure how well -and how poorly- every aspect of your agency is performing. If you want to grow, sell, or simply maximize your profits then essential KPIs are non-negotiable. But the thing about essential KPI’s is that they often times come with a pesky problem called analysis paralysis. This is being so caught up in tracking and analyzing that the original task never gets accomplished. So how do you track all of the essentials without getting caught up in the numbers? It starts by monitoring only what matters because while you can track just about everything you really don’t need to. There are also certain KPIs that are more important to digital agencies than they are to other industries. Below you’ll find the most KPIs that your agency needs to be tracking. Expenses Knowing exactly where your money is going will allow you to cut back on unnecessary expenses. Sometimes the simplest thing, like a software subscription you forgot to cancel, can cost your hundreds of dollars. You should break down your expenses into individual line items, then they should be categorized so you can see which areas are costing you the most. If you’re not strictly monitoring where every penny is going you’re probably throwing away a lot more money than you realize. One of [...]