Podcasting for Profit

Podcasting for Profit and Understanding the Power of Podcasting with Douglas Burdett

Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” and “How do I differentiate myself in the vast podcasting world?” Well, my guest, Douglas Burdett asked himself the same questions and came up with some successful and profitable answers. In this podcast, Douglas and I delve into the power of podcasting. Among other things, we cover: carving out a niche for your agency what it takes to get started and build momentum how to create a podcast that attracts how a podcast can help grow your business how podcasting for profit works the impact podcasting can have on your agency Douglas Burdett is a B2B marketing agency principle and a former Madison Avenue ad man. His aptly named agency, Artillery, (he was a former artillery officer), helps agencies get found online, convert website traffic to leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/douglas-burdett/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, where we show you how to build an agency that can scale and grow with better clients, invest in employees, and best of all, more money to the bottom [...]

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