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Podcasting For Advertising Agencies: How to Win New Clients, Part II

This is part II in a series on podcasting for advertising agencies. Read part I here, then come back and join us for part II. Earlier this week, I shared with you why and how podcasting for advertising agencies can help you win new clients. I even shared with you how to line up stellar guests (and new business prospects!) for your podcast. If you followed my advice, you've likely got some podcast guests waiting in the wings now. So, you might be wondering: Now that I have podcast guests, what do I talk about with them? I think the real question here is: how do I turn this interview into a sales/partnership conversation. I’ll get to this. For the interview itself, though: Rule #1: Serve the audience. It needs to be something your core audience will actually find interesting. So, you can talk about that. But the benefit of an interview, is that your guest is the content. Be curious about what they do, their story, and treat it like a conversation so you bring out the best in them. Aside from that, the topic of conducting a great podcast interview is for another post entirely. I won’t get into it here. It is 80/20 though: you can extract the vast majority of value from a guest simply by asking them questions like you would ask someone at a dinner party. But serve your audience: what do they want to learn about from your guest? You will probably find the same questions you have in your mind, are the same your guests have in their minds. Ask those questions. Remember, your guest is the content—you’re just facilitating. What’s important is that you don’t launch [...]

By |September 12th, 2018|

How to Grow a Digital Marketing Agency: Podcasting For Advertising Agencies

If you’re looking for information on how to grow a digital marketing agency, you’re in the business of relationships. Relationships = partnerships, (and therefore sales). The more conversations you have with the right people, the better your business will be for it. If we disagree on this, you may not derive much from this article… If we agree, however, read on! Imagine if you had a way to get a meeting with anyone you wanted to, and build a genuine value-driven relationship with them? At scale. A Tier 1 potential client. A great referral partner. An influencer who could promote you to their audience. What would that do for your agency? In this post, I’m going to detail the exact process for building those relationships at scale, in a very short amount of time, by using a channel that is massively under-utilized by agencies – podcasting for advertising agencies. Podcasting can be the key to how to grow a digital marketing agency. Podcasting For Growing a Digital Marketing Agency It won’t go into detail of how to properly launch a podcast – that’s another post entirely (or you can see this free video workshop here). So with that, let’s get into it. But first, to dispel some myths: Don’t I need to build an audience over 6-12 months before I see results from podcasting? Short answer: no. When most people think of the benefits of podcasting, they think of the primary content marketing benefit. Build an audience of listeners, provide valuable content, give away free education and build trust in the eyes (or ears) of your listeners. Eventually you will get leads, and those leads will be great leads, because they feel like they already [...]

By |September 11th, 2018|

Everything You Need to Know About Starting a Podcast in 2018

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans -- 40 percent of the nation’s population -- have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women. Discover instructions on how to get a podcast up and running. Marketing professionals must not only be aware of these statistics, but they must also leverage them in their own campaigns. When 67 million men and women are monthly podcast consumers, it’s a niche that deserves serious contemplation. Add to that fact the amazing statistic that 63 percent of podcast listeners made a purchase based on something the host recommended, and you have yourself a veritable gold mine. Of course, you have to crawl, then walk, then break into a steady trot to glean the benefits. A no-nonsense primer from a podcast experimenter. In my case, I’d written blog posts, conducted webinars, and published articles in places like Forbes and Fast Company for some time. These content producers worked, but I felt a different portal would help connect with more agencies and leaders in an accessible, easy to find, on-demand format. As a longtime podcast listener myself, I recognized that the podcasting platform was the next logical step for me -- especially if I wanted to reach a narrow [...]

By |January 10th, 2018|

Podcasting for Profit and Understanding the Power of Podcasting with Douglas Burdett

Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” and “How do I differentiate myself in the vast podcasting world?” Well, my guest, Douglas Burdett asked himself the same questions and came up with some successful and profitable answers. In this podcast, Douglas and I delve into the power of podcasting. Among other things, we cover: carving out a niche for your agency what it takes to get started and build momentum how to create a podcast that attracts how a podcast can help grow your business how podcasting for profit works the impact podcasting can have on your agency Douglas Burdett is a B2B marketing agency principle and a former Madison Avenue ad man. His aptly named agency, Artillery, (he was a former artillery officer), helps agencies get found online, convert website traffic to leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/douglas-burdett/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, where we show you how to build an agency that can scale and grow with better clients, invest in employees, and best of all, more money to the bottom [...]

By |December 2nd, 2015|
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