Your Biggest Roadblock
Last week’s newsletter about many agency owners needing a break and using the summer lull to replenish yourself so you’re ready to push seemed to strike a nerve. I heard back from many of you that you’re pretty sure I am spying on you through the window or have bugged your office. (I promise — neither!) Here’s the sad part of all of that. Most of you won’t get away. You believe you can’t leave or the sky will fall. For every one of you that will book the flight, rent the cabin, or plan the spa day — there will be far more of you who just keep gutting it out and getting more worn down each day. The biggest roadblock that is preventing you from replenishing yourself is you. This isn’t about the money. You don’t have to spend a dime to re-charge. Take a week off and take your kids to the local pool, museums, and parks. Sleep late, read a trashy novel and binge watch something. Go visit your parents and let them spoil you rotten. Whatever it takes — just give yourself a breather. I really want to challenge your belief that the agency cannot survive without you for a few days. Your team will rise to the occasion. Your clients will understand that you can’t work 365 days a year. I can’t tell you how many times I’ve finally convinced an agency owner to take some time away and after they return, they’re so proud of their crew and how they tackled whatever came their way. Not only do you need the respite, but your employees need to know you have confidence in their abilities. Hand them the [...]