Right now, many agencies struggle with the same serious problem. This issue can drag down profitability, lower employee engagement and harm the reputation of the offending company, and in almost every case, the owner of the agency is the biggest offender.

Unfortunately for clients and teams, some agency owners struggle to keep their promises.

Does this sound like a problem your agency is experiencing? Don’t worry. Many agencies (and agency owners) deal with this issue at some point. I know I have — as have other owners I’ve worked with in the past few decades.

In this article I wrote for Forbes.com, I discuss  how to rectify this foundational mistake that you, as an agency owner, may be making. I elaborate on the importance of not making promises you can’t keep and most importantly how you can hold yourself and your team accountable.