For those of you that are still in a work-from-home environment, you’ve got to find ways to help yourself and your team stay creative.

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– Hey, everybody! Drew McLellan here from Agency Management Institute. This week, I am coming to you from the coast of Oregon and you can see the ocean is behind me. You know what? Like all of you, I have been in lockdown for four months and I could feel my creative juices, my energy, just my enthusiasm for life slowly draining out of me as I felt so stuck in place. And so, this week, for me, I’m here for a meeting. This week, for me, is a chance to refill my bucket, to have a different part of the world around me, to smell the ocean, hear the ocean, and let it energize me. And I am guessing you are seeing a bit of that malaise in yourself and your team as well. So, some agencies are doing some very creative things to try and give their employees a break, a mental break from that same space. Some of you are back in the office, so for you, this is a problem that’s been solved. But for those of you that are still in a work-from-home environment, you’ve got to find ways to help yourself and your team stay creative. So, back in the good old days, the pre-COVID days, we might go to a park to brainstorm or we might go to a coffee shop together or we might go for a walk. But we can’t do any of those things now and we can’t do them together. But, some of you have been doing some really great things. So, one agency had everybody come to the parking lot of their office and they all did a potluck, a socially distanced potluck, and they stood in a big circle, and they talked, and they brainstormed, and they did some work for a client, but mostly, they just got out of the house, they got together, and that was amazing energy for them. I know that you are creative enough to come up with ways to give your team that change of scenery that they need, that boost of energy and creativity. Odds are, you can’t go to the ocean, but I bet you could come up with something. I’d love to hear what you come up with. I’ll talk to you next week.

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