Nashville is known for its Goo Goo Clusters. Disney World is known for Mickey Mouse. What is your agency known for? Do you have a visual symbol or something memorable that your clients and employees can’t help but talk about.

Jay Baer has taught us about Talk Triggers. What’s yours?

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Hey, everybody. Drew McLellan here from Agency Management Institute. This week, coming to you from Nashville, Tennessee. Everywhere you go in Nashville and you see this. Well, this is just an empty wrapper actually, because I already ate it. But it's a Goo Goo Cluster and they are synonymous with Nashville. So, part of Nashville's brand is certainly country music, and broadway, and all the honky tonks and the country music hall of fame. But Goo Goo Clusters are a big part of Nashville and Tennessee's lore. And one of the things that we have to remember about brand, and we know this about our own clients, but we're not always as good about it in terms of our own brand, is that we need assets. Things that remind our clients, our prospects, our employees, who we are and what we're all about. And sometimes they can be as simple as a Goo Goo Cluster. So for example, in my agency, for many years, we lived in an office building where we had access to a full kitchen. And so anytime a client would come to our office for a meeting, they got warm M&M Cookies. And we specifically went out and bought the M&M colors that matched our logo. A little thing? Maybe. A silly thing. Maybe. But you know what? Our clients look forward to those cookies and for some reason, we didn't have the cookies. They noticed. But it became part of what cemented our brand and who we were and what we were all about to those clients. And in fact, a lot of times they would decide to come meet at our office versus us coming to them because they wanted the cookies. So, what are you doing? And it doesn't have to be food by the way. But what are you doing? What are the assets? What are the tangible things that you surround yourself with and that you surround your clients, and prospects, and employees with that remind them about some aspect of your agency and your brand? It doesn't have to be super intellectual. It doesn't have to be super expensive. It can be as simple as a piece of candy, or a special cookie, or it could be something visual. It could be a splash of color everywhere you go. But we have to be as intentional about that for ourselves as we are with our clients. I'd love to hear what you're doing to brand your agency and to give your clients, prospects, and employees a visual reminder of who you are and what you're about. All right. See you next week.

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