How Has Covid Impacted Your Clients?

- Hey everybody, Drew McLellan here from Agency Management Institute, this week coming to you again from Orlando, Florida. Hopefully by now, you know that every year, AMI partners with Audience Audit and a panel company called Dynata, and we go out into the world and we do primary research. So in 2019, in the summer of 2019 - so, June-July - we went out into the field and we talked to over a thousand agency buyers - so, business owners, CMOs, VPs of Marketing, folks like that - and we asked them how they were reacting to the pandemic, how they were reacting to everything that was happening inside the U.S., and what that was going to do in terms of impacting their agency relationships, their budgets, all of those things. So, we have now released that data. We released it for the first time at Content Marketing World, and we now have the executive summary, and we are also doing a live webinar on November 4th at 11 a.m. Central Time, where we will walk you through all of the data. So it's going to take us about 90 minutes to tell you everything that these 1,000 people said about how they are reacting with their budgets, with their agency relationships, because of the pandemic. Now, I'll tell you, some of the information is going to actually make you feel pretty good. One of my favorite, for us, statistics is a third of the respondents actually see what has happened - the recession and all of that - as an opportunity, and they're gearing up. They are spending more money. They are engaging more with their agencies. And the other two-thirds aren't as bad as you think. Now, I will say there is a subset of that group that is pretty nervous about everything that's happening with the economy and all of that, but the majority of our respondents actually had some very interesting and, I think, positive answers for us. You can download the executive summary by going to the AgencyManagementInstitute.com website, and then under the Resources navigation, go to Agency Edge Research Series, and you'll see Research 2020 right there. The executive summary is free to you, and I would love to have you join us for the November 4th event, and I'm going to put a URL at the end of this video for you to sign up for that webinar. All right? Talk to you soon!