Why Don’t Agencies Ask More Questions in a New Business Pitch?
Do we ask enough questions when we pitch a new client? In a recent article I talked about how to assert some control over a new business pitch. Not in an aggressive, “give it to me” kind of way. Rather [...]
3 Ways to Help Women Join the Ranks of Agency Owners
Although women have made great strides in the business world, the number of marketing agencies owned by women is unusually small. It's time to change that. In this piece I recently contributed to MarketingProfs.com, I discuss three steps to help [...]
Why You Must Optimize Your Agency Operations (And How to Get Started)
Scaling your business requires many moving parts that can work in conjunction with each other. As a former agency owner, I know the challenges of growing a business. Out of my frustration, I developed the systems and processes we offer [...]
I Experienced Serious Burnout. Here’s How You Can Avoid It
CEOs are workaholics as a rule, but we're also human—and our bodies can give out on us if we're not looking out for the warning signs. In this piece I recently contributed to ChiefExecutive.net, I discuss what burnout looks like [...]
Here’s Why Thought Leadership Is The Boost Your Business Needs
By establishing your thought leadership, you’re not only helping to educate your customers on important topics, but you’re also positioning yourself as an expert in your industry. That rapport and top-of-mind position will help you maintain a steady flow of [...]
3 Ways To Navigate Business After Leaving Your Covid-19 ‘Safe Harbor’
Too many CEOs have normalized the idea of hunkering down and seeking shelter—but they don't realize the gathering ice can become a death trap. In this piece I recently contributed to ChiefExecutive.com, I discuss how even with all the risks [...]
2022 Marketing Trends That Agency Pros Need to Know
Agency life. It’s something I’ve been immersed in for more than 25 years. I’ve experienced a variety of ups and downs, including the rise of the internet bubble and the Great Recession of 2008. Little surprises me anymore. That being [...]
With a 6-On, 2-Off Workflow, Your Agency Can Start Being More Proactive and Creative
Constantly scrambling to put out fires means clients have all the power, creatives don't have the time to do their best work, and no one can enjoy a more balanced life. In this piece I recently contributed to MediaPost.com, I [...]
You Can’t Do It Alone
Early in my life as an agency owner, I was convinced I could do it all. And I was equally convinced that the fewer people we paid to do things, the better. I was handling clients during the day and [...]
What Does a 5-Star Employee Look Like, and How Can I Attract Them?
In the agency marketing world, the caliber of everything we produce is based on the caliber of the people who work for us. The only way to knock every project out of the ballpark is to hire 5-star employees. In [...]
