You Can’t Do It Alone
Early in my life as an agency owner, I was convinced I could do it all. And I was equally convinced that the fewer people we paid to do things, the better. I was handling clients during the day and [...]
What Does a 5-Star Employee Look Like, and How Can I Attract Them?
In the agency marketing world, the caliber of everything we produce is based on the caliber of the people who work for us. The only way to knock every project out of the ballpark is to hire 5-star employees. In [...]
3 Ways You Can Pivot Your Business to Accelerate Your Growth
Most people think that once you "niche down," you're stuck. It's not true. When you run a successful niche business, you can speak to an incredibly specific audience on topics they care deeply about. That kind of personalization is increasingly sought these days, [...]
Why Agency Leaders Need to Take Advantage of Their Freedom(s)
Sometimes, being the leader isn’t the only role you want to have in your agency or organization. Maybe you’re interested in being the creative director, the chief copywriter, or the guru of account services. That’s not unusual. Most leaders have [...]
Want Stronger Alignment With Clients? Prioritize Worldview
When it comes to building strong relationships with clients, you must consider their unique worldviews to fully understand and meet their needs. In this piece I recently contributed to Entrepreneur.com, I discuss three steps you can take to forge a [...]
What the Rest of 2022 Holds for Marketing Agencies
Every industry has its annual patterns, and the agency world is no exception. Luckily, trends from the second quarter of 2022 look promising. There are some challenges to be aware of, but many marketing agencies are sorting through a wealth [...]
3 Steps to Becoming a More Trusted Marketing or Agency Leader
The bottom line is that you can’t achieve success if you don’t foster a high-trust team. When people work in environments where they mistrust or fear leaders, they react based on the possibility of punishment. They’re stifled, not motivated. Over [...]
Better Today Than Never
When I left my last agency job to start my own shop, I was the perfect combination of ignorant and arrogant. I assumed that if my doofus of a boss could run an agency, I could too. I found out [...]
Stop Winging It And Start Taking Control Of Your Calendar
When you control your time, you control several other factors: your efficiency, your quality of work, your anxiety levels and your professional reputation. No one wants to be seen as a leader whose procrastination keeps putting the business at risk [...]
4 Pinterest Marketing Tips to Consider for Your Next Campaign
Pinterest has evolved from a playground for hobbyists, wedding planners, and generalist creatives to a site that offers serious advertising advantages. However, many marketers do not realize they can leverage it for everything from brand recognition to direct sales. In [...]
