Most people think that once you “niche down,” you’re stuck. It’s not true. When you run a successful niche business, you can speak to an incredibly specific audience on topics they care deeply about. That kind of personalization is increasingly sought these days, as 71% of consumers say they crave individualization from their brand interactions.
In this piece I recently contributed to Entrepreneur.com, I share a few recommendations on learning when to change trajectory and leverage your pivot into a world of potential abundance, not scarcity.