Four Questions To Ask Before You Think About Adding A Minority Partner
Agency owners want to reward their best employees and prevent them from leaving. Obviously, the best way to do both is to offer equity or to become a minority partner in the agency, right? Not so fast. Crafting a pair [...]
Everything You Need to Know About Working at a Virtual Company with Gerald Sexton
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be it down the [...]
The Advantage Agencies Have In The Recruitment Game
It doesn’t matter whether you’re in a large suburban market or a small rural one. It doesn’t matter whether you’re a big shop, a small shop, a specialty shop, or a digital shop. Agencies across the country are struggling to [...]
Building An Internal Content Strategy for the Long Haul
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” [...]
How the Creative Director Role is Changing in the Digital Age
Our industry isn’t just changing, it’s evolving. What we offer clients, how we’re measuring success and the tools we use are all constantly changing. While the changes are helping us grow our agencies and future proof our businesses – it [...]
Time to Retire the Digital Jedi
Long after the Web evolved into a marketing tool that could be used by brands, agencies scrambled to hire executives that knew digital. Advertising became so obsessed with the idea of digital that they felt the need to change the [...]
Use Content to Tell Your Agency’s Story
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” [...]
10 Ways to Establish Order in Your Advertising Agency
It’s no secret: Most advertising agency owners come from inside the advertising industry.Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned businesspeople. Like most creative people, they’re not interested in restrictive, formulaic systems and [...]
Overstaffing can break your small business — here’s how to know when to fire someone
Small business owners often have little time to develop strategies to effectively monitor their company’s financial health. As a result, many of them know what their company needs to survive, like how much revenue they need to cover payroll, but [...]
Are agencies a dying breed?
I always find it fascinating when conferences bring together a panel of professionals and ask them to look into their proverbial crystal ball and tell us how the world will be different. A couple weeks ago, during AdvertisingWeek's conference, a [...]
