Four Ways Mentoring Employees Leads to Company Growth
Regardless of the type of business you own, your staff is your greatest asset. It’s crucial that you’re getting the most from your employees, and you do this by actively mentoring employees on your stellar team to produce growth for [...]
Growth-Driven Design: A Smarter Approach to Profitable Web Development with Luke Summerfield
Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline [...]
Four Questions To Ask Before You Think About Adding A Minority Partner
Agency owners want to reward their best employees and prevent them from leaving. Obviously, the best way to do both is to offer equity or to become a minority partner in the agency, right? Not so fast. Crafting a pair [...]
Everything You Need to Know About Working at a Virtual Company with Gerald Sexton
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be it down the [...]
The Advantage Agencies Have In The Recruitment Game
It doesn’t matter whether you’re in a large suburban market or a small rural one. It doesn’t matter whether you’re a big shop, a small shop, a specialty shop, or a digital shop. Agencies across the country are struggling to [...]
Building An Internal Content Strategy for the Long Haul
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” [...]
How the Creative Director Role is Changing in the Digital Age
Our industry isn’t just changing, it’s evolving. What we offer clients, how we’re measuring success and the tools we use are all constantly changing. While the changes are helping us grow our agencies and future proof our businesses – it [...]
Time to Retire the Digital Jedi
Long after the Web evolved into a marketing tool that could be used by brands, agencies scrambled to hire executives that knew digital. Advertising became so obsessed with the idea of digital that they felt the need to change the [...]
Use Content to Tell Your Agency’s Story
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” [...]
10 Ways to Establish Order in Your Advertising Agency
It’s no secret: Most advertising agency owners come from inside the advertising industry.Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned businesspeople. Like most creative people, they’re not interested in restrictive, formulaic systems and [...]
