Building Loyalty Within An Agency
In May 2016, the New York attorney general filed a lawsuit against Domino’s for underpaying workers at least $565,000 at 10 of its New York stores. The pizza chain urged franchisees to use its PULSE computer system — even though executives [...]
Hey agency owner – how do you recharge?
How do you recharge? I worry about you. I hang out with a lot of agency owners and I know that one of the biggest risks to your agency is owner burnout. It's that wearing fatigue that comes with 60+ [...]
How to Deal with the Nice Guy Client
Most agencies seek out the nice guy client to work with. They’re easygoing and don’t have many criticisms, which bolsters your ego. Plus, they’re often a steady source of income. But the “nice guys” aren’t always the best clients. I’ve seen [...]
7 Ways to Handle Unresponsive Clients
It’s inevitable: at some point, your client will give you the silent treatment. They probably don’t mean to make you blow steam from your ears -- it just happens -- and getting over the communication slump starts with walking a [...]
The Top Agency Trends of 2017 (Part 2)
Working with 250+ agencies a year gives us a great perspective on the top agency trends that impact (or are going to impact) us all. With that in mind, I hope you were able to listen to podcast episode 85 [...]
The Fine Line Between Value-adds and Over-servicing Clients
One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own, and that is usually the best [...]
High Employee Turnover? How to Get Interview Tests Right
Hiring managers can be a little narcissistic. When interviewing job candidates, they favor people who remind them of themselves over those who are most qualified. They're not alone: Everyone's got a streak of narcissism to some degree. But hiring managers [...]
How to Use Content to Position Your Agency as a Thought Leader with Simon Thompson
We all know how important content is for our own agencies and for our clients. And yet, most agencies struggle to actually get it done and done well. We know how to do it in theory. We understand the audience [...]
Scope Creep Is Killing Your Bottom Line: Here’s How to Prevent It
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's [...]
The Nuanced Art Of Pricing Agency Services
Pricing agency services is a nuanced art. Priced too high, your target customers won’t be able to afford you. Priced too low, you’ll leave money on the table with each new client or — even worse — run your business into [...]
