Avoid These Six ‘Kisses of Death’ in Business Development to Keep Your Marketing Funnel Alive
Everyone has different needs at different times, and your potential clients might not need you right now. There's nothing you can do about that. Remaining relevant by investing in business development initiatives, however, is something you can control.
How to Onboard New Hires to Be Better Advocates for Your Agency
Your employees are some of the greatest advocates for your agency, which means it is critical to help them understand your agency’s identity. From day one, new hires should get a sense of what your agency is, what its mission [...]
What if you started fresh?
Over the last three months, I’d been having a similar conversation with many agency owners. The conversation starts something like this: “We can’t afford to hire anyone but we’re struggling to get the work done.” We do a little [...]
Stop Winging It And Start Taking Control Of Your Calendar
Even if you’re gifted at improvisation, you shouldn’t make it a regular practice. Unfortunately, too many agency owners overlook that fact and pay the price, including me. In this piece I recently contributed to Forbes.com, I discuss how to master [...]
Facing my problem head-on
I’ve had this problem for a while. I feel it impeding my ability to do my best, most important work, and yet, I haven’t faced it before. Oh, I give it lip service or a half-hearted fix, but nothing sticks. [...]
4 Pinterest Marketing Tips to Consider for Your Next Campaign
Pinterest has evolved from a playground for hobbyists, wedding planners, and generalist creatives to a site that offers serious advertising advantages. However, many marketers do not realize they can leverage it for everything from brand recognition to direct sales. In [...]
Five Steps To Create A Contingency Plan For Your Agency
You have a duty to everyone who trusts you. Part of that duty is making sure you don’t leave the legacy of your organization up to chance. In this piece I recently contributed to Forbes.com, I discuss one of the [...]
Avoid These Six ‘Kisses of Death’ in Business Development to Keep Your Marketing Funnel Alive
Everyone has different needs at different times, and your potential clients might not need you right now. There's nothing you can do about that. Remaining relevant by investing in business development initiatives, however, is something you can control. In this piece I [...]
The Spreadsheet, A Marketer’s Frenemy –And A Better Alternative
I would like to thank AMI for giving us the opportunity to share something that we at Workamajig are very passionate about; helping creative agencies optimize their workflow and increase accountability to improve performance. For over 30 years, Workamajig [...]
Digital Advertising Strategies During a Recession
Economic forecasters are warning that the American economy may soon enter a recession if we aren't already in one. We're in a time of economic uncertainty, unprecedented inflation, and two straight quarters of GDP decline. Rising interest rates have [...]
