Understanding Customer Value-Based Pricing as a Pricing Strategy with Ron Baker
Everyone in the agency business has a deep hatred for two aspects of your business. The billable hour and the timesheet. My podcast guest, Ron Baker, believes agencies should do away with both. (I disagree with him on the timesheet [...]
Hey agency owner — are these must read books in your office library?
An agency owner recently asked me for my list of must read books so she could stock up and encourage her team to dig in (and no doubt herself as well) and so I thought it made sense to share [...]
How to Prevent Internal Fraud from Happening in Your Agency
Internal fraud. Two words that strike fear into the hearts of any agency owner. It’s not a subject that we want to talk about but it’s a real danger for agencies. And while most agency owners think that it could [...]
Tips for Creating, Sustaining and Building Your Agency with Mitch Joel
Throughout the entire process of building your agency, you have a lot on your plate. Depending on where you’re at in the life of your agency, you may be struggling to eat something other than ramen noodles or on the [...]
Why the Written Word is More Important than Ever in Business with Jody Sutter
Words matter. They’re often an agency’s go to tool for clients and biz dev. Your prospects spend time on your website, follow you on social media, and read your content long before they ever reach out to you – so [...]
The Evolution of Digital Marketing in the Agency Space with Nick Westergaard
A lot of agencies are still trying to figure out how to wrap their arms around digital since the evolution of digital marketing - what it means, how they deliver the benefits of it to their clients, what parts of [...]
How to Develop a More Profitable New Business Process with Lee McKnight Jr.
“We're a full service integrated marketing agency.” Sound familiar? Trying to be everything to everybody is just one of the big mistakes that agencies today are making when it comes to attracting new business. Agencies hate to leave money on [...]
How to Deal with Stale Employees in Your Agency
One of the most heartbreaking realities in agencies today is what I call stale employees. These are employees that usually have been on your staff a long time and were a wonderful fit for your agency back in the day. [...]
Strategies for Increasing Employee Success in Your Agency with Art Boulay
Whether you want to improve the skill, leadership and commitment levels of your current team to elevate them to be the best they can be or you need to add a superstar to your roster – you have to be [...]
How to Write and Create Valuable Content with Ann Handley
As agencies, we're constantly struggling with how to write and create good solid content for our clients while at the same time, doing it profitably enough so that we don’t lose our shirts in the process. We’re also trying to [...]