The Power of Audience Segmentation Strategies with Susan Baier
In today’s world of clients needing more data/insights, ROI for their marketing spend and micro targeting to avoid waste, research is key. Clients want an agency that not only knows how to gather data, but how to work with it, [...]
New Business Prospecting & Making Your Agency Attractive to Prospects with Chuck Meyst
As agency owners, the topic of new business prospecting is one that’s always on your mind. How do you do it in a way that’s different from every other agency out there? Is there a better way? Can you truly [...]
How to Clear the Obstacles that Prevent You from Growing and Scaling Your Business with Karl Sakas
Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way. My podcast guest Karl Sakas [...]
Managing Business Growth to Create a Sustainable Business with Trent Dyrsmid
There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable. In a recent podcast with Trent Dyrsmid, we talked scaling your agency and [...]
SMART Goal Planning is Key to Running a Successful Agency
I recently recorded a podcast about the value and process of smart goal planning for your agency. I know you’re crazy busy with the day to day. I get that you never have more than 10 minutes uninterrupted. Which is [...]
Digital Media Buying, Programmatic Buying & Real-Time Bidding Best Practices with Jay Friedman
If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many [...]
Podcasting for Profit and Understanding the Power of Podcasting with Douglas Burdett
Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you [...]
What Successful Mentoring Looks Like & the Effect it Has on Your Agency with Mitch Matthews
Never had a mentor? Not sure where to start or how to structure a successful mentoring relationship with your employees? In my podcast conversation with Mitch Matthews, he helps us to understand what great mentoring looks like. Mitch will show [...]
Intellectual Property Advice for Agency Owners with Sharon Toerek
For most of us, we could use some intellectual property advice as legal issues are just not our strong suit. Our brains just aren’t wired to work that way. Whether it’s clients, freelancers or employees – we want to believe [...]
Time Management Advice for Agency Owners
Every fifth podcast — I’m doing a solocast. That’s just you and me, having a conversation about a topic that I know is on the minds of agency owners. For this solocast — we’re going to dig into a topic [...]