Did you complete your time sheets today? Did your employees? If your answer is “no,” your agency is missing out on a crucial opportunity to increase agency profitability and productivity. There are consultants out there who think agency folks shouldn’t have to do time sheets, but they’re wrong. People are your biggest asset and your biggest resource, [...]
Want more money in your pocket -- measure what matters. Many agency owners want their agency to be more stable, more profitable and more predictable. The truth is -- you can have all of that but it doesn't happen by accident. You've heard the expression "if you want it to matter, measure it" and that's [...]
Keep it simple. Sounds easy, right? Not so much. It’s one of those things that’s so much easier said than done. But until you begin to simplify your business, as well as the way you think about your business, it’s really difficult to maximize your performance. Simplicity is the common thread that runs through [...]
A lot of agencies want to grow and scale but it really gets to be a problem when they lack the proper workflow and systems and are unsure how to streamline business processes. Agency owners can sometimes need help learning how to manage workflow in office. Many agency owners bristle when they hear these words [...]
“We were kind of just flying by the seat of our pants, to be honest. We weren't operating off of a tight scope. We were just out there creating stuff that we knew we should be making, but there was no structure or order to it at all. We aren’t sure how to streamline processes [...]
One of the questions I get from agency owners all the time is "how many clients can an account executive manage?" On smaller accounts or where you don’t have multiple levels of AEs working on the same client, it’s pretty easy. There are two different ways of looking at it. The first one is an [...]
Every agency owner believes that they’ll sell their agency some day. But the truth is, most agency owners are not doing anything to make their business sellable. 90% of all agencies just close the doors one day. There’s nothing wrong with that. You can make a good living and pull extra money out every year [...]
Humorist Dave Barry once said, “If you had to identify, in a single word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be “meetings.” Most of you feel the same way. The last thing you need is another meeting but I am here [...]
Short of losing out on work, I'm not sure there's anything more frustrating then when a client is stalled on a project. You know how it goes. Client calls with their hair on fire. You move heaven and earth to get the resources ready to help them solve their crisis and you're knee deep into [...]
Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World so he’s been teaching and living content for a long time. Today’s agencies have to [...]
