I don’t run an agency, but I do work with agencies to develop a sales process custom-suited for generating repeatable new business opportunities. In the next 5 minutes you spend reading this post, I’m going to share the exact method you could start experimenting with to double the productivity of your agency’s outbound business development. [...]
One of the most common challenges agencies of all sizes are facing right now is finding the right people to add to the team, especially as it relates to learning how to find freelancers who are capable of doing the great work that agencies require. Client budgets and programs are growing, agency new business is [...]
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are [...]
Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years. While big names like Marketo, Oracle Eloqua and Pardot tend to dominate the conversation, there are countless other players in the marketing automation space, and the market is projected [...]
Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline challenges. Many agencies have actually gotten out of the web dev side of the business. [...]
Our industry isn’t just changing, it’s evolving. What we offer clients, how we’re measuring success and the tools we use are all constantly changing. While the changes are helping us grow our agencies and future proof our businesses – it also means some painful changes to how we’re structured. The biggest change I am seeing [...]
Now more than ever before, you have to differentiate yourself as an agency but with so many channels out there to consume content and distribute it in, how do you do it? Two words - thought leadership. Agency owners talk about the idea of thought leadership and the importance of it but never seem to [...]
2000 to 1. That’s the ratio of bloggers to podcasters. If you’re blogging and not podcasting, you should keep that ratio in mind. Don’t get me wrong, I’m a blogger from way back and I will always blog. But we should not ignore the competitive advantage that podcasting offers. Podcasting has become very mainstream now [...]
“It doesn't really matter what you're selling because, at the end of the day, we're dealing with people.” But people can be tricky – why do they do what they do? Most of us have figured out that we do things for one of two reasons, to avoid pain or to gain pleasure and our [...]
“They've got to feel like they're getting something out of it so they keep coming back.” “If you give them something on a regular basis, create something to give back to them, that's when a community starts building.” “You've got to make me feel welcome, give me a reason to come in and sit down, [...]
