Start with the end in mind, as Stephen Covey taught us. But you’re not going to get there without intentionally putting together a plan and then measuring your progress along the way to make sure you are meeting or exceeding your own expectations. The key in all of that is being intentional. You teach your [...]
“We’re a full service integrated marketing agency. We partner with our clients.” Sound familiar? Is this how you describe and position your agency? Hopefully not if you want to attract the best clients for your agency. Generalist agencies don’t fare as well as specialists. AMI research shows that CMOs want specialists. They want their [...]
Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World so he’s been teaching and living content for a long time. Today’s agencies have to [...]
A lot of agencies are still trying to figure out how to wrap their arms around digital since the evolution of digital marketing - what it means, how they deliver the benefits of it to their clients, what parts of digital to embrace internally and what parts to outsource. My podcast guest Nick Westergaard has [...]
As agencies, we're constantly struggling with how to write and create good solid content for our clients while at the same time, doing it profitably enough so that we don’t lose our shirts in the process. We’re also trying to step up and take the role of helping clients make sure that their content is [...]
My guest, Jami Oetting has seen both sides of agency life and is with me on this podcast to discuss new business development for agencies. She worked as a strategist at a full-service agency before deciding that she really liked reporting on what agencies are up to more than living it day-to-day. As the editor [...]
Everyone talks about digging into your clients’ issues and discovering “ what keeps them up at night.” But are you really doing that? Is your staff trained to do that? Doing so makes your agency better at innovation and strategy – which is what clients are hungry for, according to the research AMI does with CMOs every [...]
If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many of these evolutionary changes in our business surround digital media buying, programmatic buying, and real-time [...]
Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” [...]
Having a flexible, integrated agency with a digital emphasis isn’t an option, it’s a necessity. It’s the rare client that doesn’t just assume that you have some expertise in digital. And yours would be the rare agency if the transition from a purely traditional strategy to integrating digital hasn’t been a bumpy one. It isn’t [...]
