My podcast guest Jake Jorgovan from Outbound Creative made a provocative statement. He said: “Block out at least an hour a day, typically in the morning, as a way to put time in working on your own business before you dive into client work.” I can feel many of you twitching already. Not look at [...]
Thought leadership. Content creation. Owning a topic and being the authentic expert in that space. These elements are critical components of an agency’s business development plan today. As you have heard from me many times, it’s all about moving your prospects through the know-like-trust model so that when they are ready to buy, they already [...]
Agencies are brilliant at helping their clients differentiate themselves from the pack. And yet, this is the Achilles Heel for most agencies. You look and sound just like everyone else on the block, in the pitch or online. It’s not easy to find the kernel of what makes you unique and the right fit for [...]
Let’s say you have an employee named Bob. He’s a great employee. Not just great, stellar. You can’t see the agency functioning without him. You don’t want to lose him. So how do you ensure that he’s happy and not being wooed by a competitor? Or maybe you’re 55 and beginning to think about your [...]
Think back to the first year or two of your agency’s existence. Odds are, it was pretty hand to mouth. You survived but you weren’t eating ribeye every night. That’s where my podcast guest started too. Today, Aaron Agius is the CEO of Louder Online, one of the world’s leading digital agencies. He has used [...]
For every agency the team you’ve assembled has a huge impact on your bottom line. You absolutely want to hire skilled, smart team members. You also want to have every player enhance the culture of your shop. But at the end of the day, you need them to work within your agency’s system and contribute [...]
You hustle hard to get business, win a big account, spend the next three months up to your ears in work, and then it's all over and your pipeline is empty again. Sound familiar? It’s the feast or famine cycle of agency new business. It seems that we can counsel our clients about the importance [...]
There’s always a lot of talk about building your dream life or living out your dreams. For many people, that’s a myth. They don’t have the opportunity to make the changes and choices that will allow them to move closer to the life they aspire to have. But business owners have a unique set of [...]
On your mark, get set, be creative! Wouldn’t it be awesome if being creative on demand was that easy? And it’s not just confined to your creative department anymore. Today, everyone at the agency has to be creative whether it’s your account service team bringing fresh business ideas to clients, your biz dev team trying [...]
Networking. The mere mention of the word conjures up images of sweaty glad-handing at chamber meetings and networking events that are filled with salespeople rather than decision makers and just waste your time. Your biz dev plan can’t all be referrals. You have to have a path that will help you generate new business for [...]
