I’m super excited (also relieved, fatigued and so over it as anyone who has written a book will tell you) to introduce you to my latest book, which I wrote with agency owner and AMI member Stephen Woessner called Sell With Authority. The premise of the book is simple — it’s written exclusively for agencies [...]
I am a huge fan of doing one on ones with your team member.s. I outlined the strategy and benefits in an early podcast that might be worth a listen. The very first question that should be covered in every one on one is what is your quarterly growth goal and how are you going [...]
Every spring, I put together a list of trends that I think agency owners need to be tracking. I present this content at the spring meetings of the AMI owner peer groups and then later in the summer/fall, I share the trends with my podcast audience (2019 part one and two). I just finished the [...]
I am wrapping up two weeks of workshops and I am so gratified that AMI gets to offer these educational experiences. Yes, I love that we help agency owners and leaders get smarter and succeed faster but what I love even more is the energy that happens when agency people are together. It’s such a [...]
Do you remember the movie “What Women Want” with Mel Gibson and Helen Hunt. You do watch any movie that takes place inside an advertising agency, don’t you? Anyway —the premise of the movie is that Mel Gibson is an arrogant, sexist ad guy who receives the “gift” of being able to hear what women [...]
If you're going into business with someone, the best thing you can do for yourself, your agency and your partner is to establish an agency partnership agreement. This document details each person's respective role, expectations for the partnership, how finances will be handled and more. In this piece I recently contributed to Forbes.com, I discuss [...]
Partnership agreements document important terms so you know how to resolve disputes as they arise or, in a worst-case scenario, dissolve the partnership. When forming the agreement, make sure to include these three sections: roles and responsibilities, partnership authority, and conflict resolution. In this piece I recently contributed to MediaPost.com, I discuss how to make [...]
This is a tough time to be an agency on a growth path. Ironically, not because the clients aren’t out there and ready to spend money. Agencies are reporting better biz dev opportunities than I’ve seen in awhile. But those same agencies are saying to me, “Drew, I can’t go after it. I just [...]
How long someone works doesn't determine performance or success. Rather, focusing on this metric will cause the quality of work to decrease. Marketing professionals need to take time to think, create, and ideate, and their work will be better for it. In this piece I recently contributed to Mediapost.com, I discuss how can individuals focus [...]
There's no better time to buy an agency. Are you ready? In this piece I recently contributed to Entrepreneur.com I discuss the five biggest mistakes you could make and how to avoid them when buying an ad agency.
