I know from experience that you’ll walk away happier if you avoid making these four common mistakes when selling your business. In this piece I recently contributed to Forbes.com I discuss how by avoiding these mistakes when executing a deal, you can be confident that everyone involved is headed in the right direction.
Agencies have one of the hardest jobs in business today. There’s the obvious of managing client accounts, but also uniquely building your own brand, not to mention pipeline, quick-turning proposals, staying on top of ever-expanding technology, and even your own employee experience and agency culture. But while the list keeps growing, budgets and resources keep [...]
It might feel like a daunting task to step back and evaluate what needs work in your marketing agency or organization. The good news is that there are resources that can help you break down your goal into easier steps. In this piece I recently contributed to MarketingProfs.com I discuss how moving to a more [...]
There are three main options for agencies looking to add programmatic advertising to their list of client services: in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic. Each has its own unique benefits and drawbacks for agencies to consider. Below, we compare all three options before sharing our [...]
I’ve always been drawn to water, especially the ocean. I find the reflections and refractions mesmerizing. I also find them illuminating. A solitary walk along the ocean or just standing in the water and feeling the waves lapping against my legs helps me find a clarity that the hustle and bustle of a normal day [...]
Many years ago, I created a “mantra” for myself - three words that I try to live by every day. Gratitude • Grace • Give. I had a wooden sign made and it hangs in my home — to serve as both a celebration and a reminder of that personal goal. I don’t alway [...]
Let's face it––you are going to employ a lot of creatives over the lifetime of your agency. Gone are the days of designers and writers settling into the same role until they finally receive the gold watch and pat on the back, while Midge and the girls in the secretarial pool tow their retirement cake [...]
I know some of your are still hustling to make 2021 as profitable as possible, but it’s time for you to begin thinking about 2022 and your plan of attack once the holidays are past. As I always do this time of year, I’d like to suggest that you complete the AMI One Page Business [...]
Brand is often first to blame when marketing tactics aren’t converting, customer churn and employee attrition rates are increasing, the team is not performing, or financial performance is declining. How many times have you said or heard the phrase, “We have a brand problem”? And sure, the brand could very well use some love, but [...]
On the agency side of my world, we do a lot of work with a strategic partner who is smart as a whip, responsive, and very invested in our success. What’s not to love about that? They’re premium priced but their knowledge and skills have earned them the right to charge that kind of money. [...]
