In an age where it seems like there is a marketing person on every corner and anyone can set up shop on the internet, how do you keep your clients from shopping around?
As the industry has shifted from traditional ongoing advertising to project based work, and from long term contracts to short term agreements, the agency/client relationship has also changed. How are you proving the value of both what your agency can offer as well as the importance of the client relationship itself to your client?
I wrote the following article for The Agency Post to explore the important elements of the agency/client relationship. Which can you strengthen? Which are you missing out on altogether? How can you build and maintain trust with your clients so that you, not the internet, are the first place to go to for the help they need?
You can read the article here and I’d love to hear what you thought.