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Search results for: agency management

Workshop Calendar

Here's a list of the workshops we're offering throughout 2024. September 2024: Advanced AE Bootcamp - September 17 & 18 in Denver, CO (click here to learn more or register) Money Matters - September 19 & 20 in Denver, CO (click here to learn more or register) October 2024: Build And Nurture Your Agency's Sales Funnel - October 8 & 9 in Denver, CO (click here to learn more or register) Sell Your Agency Without Regrets - October 11 - Virtual Workshop (click here to learn more or register) Getting it Write! Proposals that Win! - October 14 & 15 in Denver, CO (click here to learn more or register) AE Bootcamp - October 17 & 18 in Denver, CO (click here to learn more or register) https://www.youtube.com/watch?v=2OYeaoREIY8

September 28th, 2014|

Welcome to AMI

Learn Webinars On demand webinars on topics that matter to agency owners/leaders. Perfect for lunch and learns and an agency leader’s continuing education. Online Courses We’re currently offering two on demand web-based courses: Agency New Business Blueprint and the Account Executive Bootcamp. Live Workshops We get incredible accolades for our live two-day workshops for agency owners, leaders and account executives. Come learn with us! Podcast With a new episode every week – our podcast Build A Better Agency is designed to bring seasoned experts and fresh insight to agency owners. Blog We write about the trends, best practices, and topics that are gnawing at agency owners. Get Drew Coaching Agency owners work one on one with an AMI coach to crush their goals, build their shop and hit their financial metrics. Consulting Some challenges require some face time. We’re happy to come to your agency and settle into your conference room for as long as it takes. Speaking Drew is one of the industry’s most sought after speakers. His straight-shooting style is a crowd pleaser and everyone leaves his presentations with a To Do list! Memberships Live Owner Peer Groups Members call it the best decision they’ve made as an agency owner. Learn why. Virtual Owner Peer Groups Want to connect with other owners but don’t want to commit to travel? We’ve got you covered. Associate Members Interested in AMI membership but not in a peer group? We’ve got plenty of benefits and discounts for you too! [...]

February 27th, 2014|

Workshops and Bootcamps

Advanced AE Bootcamp March 6 - 7, 2017 in Chicago Learn more and Register TODAY (click here) AE Bootcamp September 19 - 20, 2017 in Chicago Learn more and Register TODAY (click here) Best Management Practices of Agency Owners September 21 - 22, 2017 in Chicago Learn more and Register TODAY (click here) Money Matters for Agency Owners (CFO types welcome too) December 5 - 6, 2017 in Orlando (On Disney property) Learn more and Register TODAY (click here) Turn your thought leadership into a revenue stream (podcasts, writing a book and speaking) January  16-17, 2018 in Orlando (On Disney property) Learn more and Register TODAY (click here) Win More New Business (Proven Strategies that Work) January  25-26, 2018 in Orlando (On Disney property) Learn more and Register TODAY (click here)

February 26th, 2014|

How to Find Prospects for Your Business

Here is a tip on how to find prospects for your business, agency owner: Don’t waste your time chasing after every person interacting with your content, you’ll drive yourself crazy and it’s not worth the time. Here’s why: Agencies are finally embracing the idea of being content creators.  That’s the good news.  But, they’re also falling into the trap of an agency’s biggest new business waste of time – chasing after everyone and everything. That’s the bad news. The agency’s content efforts are beginning to generate some activity in the form of: Opt in lists for downloads or e-subscriptions Blog subscribers Commenters on their blogs and for some reason, many of you are drowning yourself in this data, trying to create elaborate ways to track these people down and move the conversation to the next level.  The truth is — they just wanted your content.  That’s it.  They haven’t given you any indication that they’re a potential buyer of your agency’s services or that they have any interest in your shop at all. Finding the Right Prospect for Your Business Could this person who has acted on your content be a prospect?  Sure.  But they could also be a college kid who downloaded your white paper on email marketing so they could plagiarize it for your Advertising 101 class.  Or anyone in between. When figuring out how to find prospects for your business, don’t spend a ton of time with your sales prospecting at this stage.  The way you figure out if they’re a prospect is to keep producing good content and always include an invitation to reach out and actually talk to you by email or phone.  But until they take that step — [...]

January 27th, 2014|

Jim Hughes

 June 2013 -- Jim Hughes - Making more money on branding Here's the content from Jim's webinar on using branding as a way to build business and get back into the C-suite. Click here to watch the video. (click here) Download the PPT presentation (click here)  

September 11th, 2013|

Client Retention Strategies: Are You About to be Fired?

Client retention strategies are critical in your agency -- especially considering one third of all advertising agency clients expect to change agencies within the next 12 months. Let me rephrase that for you -- one third of all clients are going to FIRE their current agency within the next 12 months.  Do you think that your marketing agency is the exception to this rule? Are you 110% confident that every client you have can't imagine doing business without you? Here are the big reasons clients cite for making the change: A leadership shift within the client (usually at the CMO or Director of Marketing position) Frustrating business results Can't track, monitor or proof any progress The core relationship between the agency and client is strained Agency performance is underwhelming Agency never brings us new/fresh ideas Agency was gung ho to get us, now we're just one of many And the #1 reason among those -- the last one.  They don't feel courted anymore.  They're not your special, most favorite client. So I am point blank asking you: hey advertising agency -- are you about to be fired?  How do you know? Do you have any client retention strategies in place? How do you know if your relationships are at risk?  Here are a couple ideas. Here are a couple of ideas to consider as part of client retention. Ask.  I know it sounds simplistic but when was the last time you had lunch or a drink with a client and just asked for honest feedback?  Don't do it over the phone, over email or for the love of Pete, over a text.  Set up a specific meeting just for this conversation. Give them some feedback on how you [...]

July 31st, 2013|

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