May 2013 -- Hank Blank -Agencies Don't Want New Business Here's the content from Hank's webinar on the mistakes agencies make in their new business efforts. [youtube]http://youtu.be/S6rrqA187r4 Download the PPT presentation (click here) View the slides on Slideshare - Password is AMR (click here)
April 2013 -- Art Boulay - The Science of Hiring Here's the content from Art's webinar on how to make better hiring decisions based on reliable data, not just your gut. [youtube]http://youtu.be/o_WP4OYSIkc Download the PPT presentation (click here) View the slides on Slideshare - Password is AMR (click here)
Thanks for registering for our AE BootCamp! I’m looking forward to spending a couple of days with you, talking about ways to fine-tune your account service skills to help grow the success and profitability of both your agency and your clients. We will definitely be adopting the AMI philosophy of — you will gain in proportion to what you share so I’m hoping that everyone will come to the workshop ready to learn from each other and hopefully from me as well. We will also be honoring the AMI commitment to confidentiality so please come ready to get to know each other’s agencies — warts and all. Here’s some general information for the workshop. LOCATION: This year we'll be meeting via Zoom. We'll send out links a couple of days before the workshop. SCHEDULE: We will start both mornings at 9 am CST both mornings. We’ll shut down on day one at 5 pm CST and day two at 3 pm CST. BREAKS: I know you’ll need to check in with the office and voicemail, email, etc. We’ve built a 20-minute break into both the morning and afternoon workflow, so you’ll never be disconnected for more than a couple hours. We can’t predict the exact timing of the morning or afternoon break. If you have to schedule a call – your best bet is going to either morning before or during breakfast or during day one’s lunch between 12:15-12:45 pm. FOCUS: I know it's hard not to check email or chat when you're in a zoom meeting but please remember that your agency owner is investing in you. I would ask that you use your technology to take notes — but not to allow yourself [...]
March 2013 -- Glenn Towle - Agency Operations Here's the content from Glenn's thought provoking webinar on how agency owners should re-think their own definition of leadership when it comes to agency operations. [youtube]http://youtu.be/7XqaAXTeprY Download the PPT presentation (click here) View the slides on Slideshare - Password is AMR (click here)
February 2013 Stephen Woessner -- Predictive ROI/SEO AMR Agency Growth Webinar 2-5-13 10.02 AM (watch the video) Download the PPT slides by clicking on the link (AMRwebinarWoessner02:2013) View the slides on Slideshare (Password is AMR)
January 2013 - Nancy Marshall - Adding PR to your agency Here's the video and PPT from Nancy's AGI generating presentation on how to build a PR practice inside your agency. [youtube]http://www.youtube.com/watch?v=Zek3tH99PKg Download the PPT by clicking here. View the PPT on slideshare by clicking here. Password is AMR.
Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies should use content to attract prospects for themselves. This type of content management strategy was the focus of an article I wrote for The Agency Post before the holidays. Agencies are, by their very nature, superb story tellers. And they have an incredible depth of knowledge when it comes to marketing strategy, their own agency's niches, etc. I get the whole "we're too busy doing it for our clients to do it for ourselves excuse" but honestly -- that needs to stop. In theory, agencies should be perfectly structured to create content so intriguing that people never want to leave the conversation. But the reality is most agencies practice a conservative approach with their content management strategy because they are paranoid about sharing anything of genuine value. They fear their competition might see it or that they might turn away potential clients because of what is posted. They’re also afraid that if they give knowledge away for free, the reader might never become a client. This is why most agencies are still just curating content or talking about their business, which of course means they’re not inspiring anyone. They are simply restating their company slogan or biography to exhaustion. If what you have to offer is high quality and helpful to the client, he or she will come back. Today, the model for professional services new business efforts is -- you give first. Share something of value. Demonstrate your expertise. Show me you know your [...]
Every good agency is big on planning for their clients. They facilitate strategic plans, they build marketing plans and they guide clients through the process of developing a digital strategy that can be woven into their overall communications plan. But agencies stink at planning for themselves. Which is why I created a one page business plan template for agencies. Everyone can fill out a single page, right? I'm not going to preach the reasons why planning matters. You know why. You preach it every day. Instead, let me tell you a little bit about the plan template and how you can use it to grow your agency in 2013. I designed the template to accomplish a few goals. You need to grow your agency holistically -- rather than focusing on just one or two problem areas. You need to do more than just identify some goals. I want you to flesh out the first few steps of actually getting started. Every goal has obstacles. This template will help you identify those right up front. You shouldn't forget the less sexy aspects of the business like systems as you do your planning. You can either work through this planning on your own, with your leadership team or depending on the size of your agency, with your entire team. While the end goal is to have a map for the upcoming year, one of the big benefits of putting together a plan is the process itself. These are the kinds of conversations you don't have very often. Listen carefully and closely to what your employees have to say. You might gain much more than you bargained for when you use this one page business plan template for [...]
Every agency owner knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own. Any time I chat with an agency owner, they admit they struggle with the same issue -- how to make time to work on the business. Agency owners need strategic planning tips in order to make time to work on their businesses. Every agency owner knows the way to more profits, more success and ultimately, more satisfaction is to invest the time to not only serve your clients but to work ON your business. To think strategically about how to improve what's already working, fix what's not and plan for the next zig or zag you need to make. But, as I meet with agency owners from all over North America -- I find that most of them really struggle with this. Are you wondering how to make time to work on your business? Here are five strategic planning tips that will get you focused on YOUR business and not everyone else’s. Re-think your relationship with email: Email is like crack cocaine for most agency owners. Between their laptops, tablets and smart phones, they are checking email several times an hour, feeling this burning sense of urgency to answer within seconds of receiving the latest. If you want to find time to work on the business, you'll need to tame your email addiction. Here's the reality. If a client or staff members needs you, they will probably send an email first. But if they don't get a quick reply -- what do you think they'll do next? Right [...]
November 2012 -- Jay Baer - Social Media Here's the content from Jay's idea packed webinar on how to make your agency's social/digital offerings valuable -- not a commodity. [youtube]http://youtu.be/aIIqTEUBG4s Download the PPT presentation (click here) View the slides on Slideshare - Password is AMR (click here)
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