Your business should serve your lifestyle — not the other way around. Many agency owners got into the industry because it affords them a lifestyle and freedom most people dream of. But it’s easy to lose sight of that when the business gets overwhelming and we fall into agency owner fatigue. […]
Agency leaders have some of the most important roles in the agency. They’re key team members supporting the agency owner in the agency’s day-to-day operations and taking on roles that allow the agency owner to focus on business development and other key tasks. […]
Agency owners and leaders are no strangers to proposal writing. But despite our vast experience, there are things we still get wrong, and there is always something we can improve — especially as the industry shifts and changes so quickly. […]
When I was an agency employee, I admittedly hated being told what to do or how to do it. So naturally, systems and processes really rubbed me the wrong way. […]
Every agency should be able to run at 20% profitability on a consistent basis. But as agency owners, sometimes we get in our own way and become the bottleneck to our agency growth. […]
As agency owners, one of the things we fundamentally get wrong in sales is how heavily trust plays a role in the process. We’re selling intangible services and solutions to people with a high price tag, and we expect prospects to trust that we’ll deliver on our promises. […]
Thanks for joining us for the Members Only deep dive into the 2024 Agency Edge research. Here's what we have for you: The video replay (below) The members-only executive summary. It is only for members, so please do not share. (download here) The verbatim answers to the open-ended questions. It is only for members, so please do not share. (download here) Link to the actual data so you can filter, sort, shift and study to your heart's content https://youtu.be/8g3iq8ONPjg
CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know. […]
The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. […]
In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them. […]
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