Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. […]
Thank you for requesting our 2024 Agency Edge Report. Check your email for your report. You can also download it here. If you have any questions, please email Drew or Susan.
How can you continue to create a welcoming environment for all kinds of diversity, not just – not just sexual orientation or race or gender or faith, but also the way people think. There's a lot of talk today about neurodivergence and how different people's brains are wired and how they work. And I think there's a huge opportunity for us to think about that and create pathways inside our organization where we can tap into everybody's experiences, strengths, and uniqueness and make those part of what we offer our clients. So as always, I, I hope that we all believe this as people, but certainly as business owners, the more unique and diverse our ecosystem is inside our agency, the more we can connect with and be of service to clients and their audiences, who are also very diverse.
Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. […]
Thanks for your interest in the 2024 Agency Edge research project -- Getting Hired in 2024. This study provides insights to help agencies get found, hired, and retained. Download the 69-page executive summary here. Sign up for our July 9th webinar (2 p.m. Mountain), in which Susan and Drew will walk through each question and help attendees understand what the data might mean for their shop. We'll be ready to answer any questions about the actual data or the executive summary. Everyone who signs up will also receive a recording of the webinar.
How are you going to use this summer to sharpen your saw? That might mean some downtime, some family time, some vacation, catching your breath, getting inspired again, and getting all of the minutiae of the day out of your brain so you have a chance to really think about the business. For others, it might be some digging into some classes or learning or books. For other folks, it might be watching some videos, some TED Talks, some educational materials, or some new podcasts. But one thing I do know is that we, as leaders and owners of agencies, cannot slow down in our focus on getting smarter and better. We have to keep adding to the repertoire of what we know, what we know how to do, what we wonder about, what makes us curious, and what we're learning about. Agency life is all about lifelong learning. And I always think of summer as a chance—remember when we were kids, and we did the book reading clubs through the summer, and you got credit for how many books you read? Maybe that's why. But I always think of summer as this opportunity for us to deep-dive into some learning. So my question for you is, should you spend some time this summer really elevating your game and sharpening your saw?
In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. […]
Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. […]
CIO/Innovation leaders - Could A Monthly Meeting Change yourAgency's Ability to Innovate and use AI? The CEO of OpenAI has projected that AI will soon manage 95% of the tasks currently handled by agencies, strategists, and creative professionals, virtually eliminating significant costs. Faced with this shift, we have three strategic choices: 1) play possum, 2) follow the lead of others and learn from their experiences, or 3) take the initiative to lead the industries we serve by evolving beyond mere agency production to become indispensable strategic resources. To ensure your agency evolves and thrives, it's crucial to recognize that visionaries within organizations may feel like 'lone wolves,' highlighting the need for collaboration where like-minded peers can challenge, inspire, and exchange insights with each other. What if you could spend 90 minutes each month with an “ad hoc” board of advisors -others who are walking the same path as you, facing the same challenges? We’re inviting you to join AMI’s CTO/CIO Network – a monthly 90-meeting of the member agency leaders (10 agencies max) who talk openly and freely about how they’re leveraging technology, AI, and other tools to maximize the agency’s opportunities and come together collectively to assist each other to tackle new challenges. It will become the best, most productive half-day of your month. We promise. AMI’s Kathleen Perley facilitates these virtual video gatherings of agency tech/innovation people from across the world who not only learn from each other but also create a bond in a confidential environment that promotes resource sharing, problem-solving, and camaraderie. You’re Among Peers Who All Want The Same Thing Every month, our members will convene to stay informed about the latest trends and technological advancements in the [...]
Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed. […]
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