One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own. And while that’s a great way to build trust, it’s not sustainable. They always want a little more. Sure, it [...]
Although essential — and an asset to your agency — meetings can be a drag. Most attendees think they’re a boring and unproductive waste of time. Some, rather than focus on the content of the meeting itself, make to-do lists of all the things they could be doing instead. That makes meetings not just a [...]
Right now, many agencies struggle with the same serious problem. This issue can drag down profitability, lower employee engagement and harm the reputation of the offending company, and in almost every case, the owner of the agency is the biggest offender. Unfortunately for clients and teams, some agency owners struggle to keep their promises. Does [...]
I’m working with an agency owner to think through his exit strategy. He’s 52 years old and doesn’t want to retire for at least 15 years. You may think he’s crazy to be planning that far out but the crazy ones are actually the ones who wait too long. Because he’s ahead of the curve, [...]
How many times, as an agency owner, have you been advised to stay out of the day-to-day of client work? Probably more than once. Scaling an agency requires owners to hire the right people, provide appropriate levels of leadership and then get out of the way to allow their team to do what they were [...]
Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. It’s frequently needed to be asked: ‘what does a traffic manager do?’ In this article, which [...]
Content Marketing Institute just released a new study, asking agencies about what content marketing services they offer, where they are having success and where they’re still banging their head against a wall. The data is based on 197 respondents, with 71% being US based and 61% of the respondents being owners/partners. There were several takeaways [...]
Business development is a challenge on many levels. If you don’t have every base covered...being good at all the other aspects may not be enough. Many agencies have not defined their sweet spot client — so they don’t bother chasing after prospects that aren’t a good fit Most agencies don’t have a consistent new business [...]
No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix. What’s changed to make video so important? Smartphone usage and internet speeds are driving video content consumption to unprecedented levels. Fortunately, those same technologies make it easier than ever for [...]
I know it seems like common sense and your brain may agree — but your mouth often takes a different path. If you’re struggling to work with some of your team members, odds are you have not embraced the idea that employees need clarity. Truth be told — most agency leaders struggle with this, especially [...]
