Hey there, Thanks for attending our session on the 2024 Agency Edge research. You can download: The 69-page executive summary The presentation deck If you'd like to join us for a deeper dive on July 9th at 4 pm Eastern, click here to shoot us an email so we can get you the Zoom link, etc.
The April 2024 members-only webinar took AMI's macro • micro • nano new business model and guest teacher Casey Meehan walked us through how he used AI tools to build out a new business program. Here's the video. And the links to all of the tools and prompts he used are below the video, as well as the deck. https://youtu.be/WGDYM6iKqU4 Casey's deck Casey's doc with the prompts, tools, etc. (AI BizDev Toolkit)
Clients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongoing AI conversation to dial in on one thing — how AI tools can prove an agency’s ROI to clients. […]
Sandy Catour served as the Chief Financial Officer of Audacious Studios, an acclaimed and innovative marketing agency collection of companies consisting of August United, Tailwind, Cast & Hue, and Interabang headquartered in Tempe, AZ. With a robust career spanning over two decades, Sandy has played a pivotal role in steering the financial strategies and operational excellence of the company. In her capacity as CFO, Mrs. Catour oversaw the day-to-day operational activities of Audacious Studios, meticulously managing expenses, controlling margins, and ensuring the achievement of monthly, quarterly, and annual financial objectives. Beyond financial stewardship, Sandy also led the Human Resources and Operations teams, leveraging her expertise to optimize internal processes and mitigate legal and commercial risks associated with business transactions. Sandy's journey with Audacious Studios began in 2003 when she joined the company, then known as Sitewire, as the Controller. In this role, she spearheaded various operational, process, and workflow initiatives while managing all financial affairs of the agency. Her tenure before Audacious Studios includes notable positions in finance and accounting within midsize and Fortune 500 corporations such as Salt River Project (SRP), MicroAge, and service in the United States Air Force. With a profound understanding of budgeting, account maintenance, and database systems, Sandy’s expertise is underscored by her adeptness in designing, testing, and implementing customer maintenance and agency-specific accounting software. Moreover, Sandy possesses a comprehensive proficiency in accounting and project management software, including Workamajig, Advantage, Clients & Profits, and NetSuite. Her experience also extends to navigating the intricacies of marketing agency mergers and acquisitions, further enhancing her strategic capabilities. Her track record exemplifies a natural talent for leadership, evidenced by her ability to mobilize programs, people, and resources in support of key corporate initiatives.
Thanks for joining us for our How are Agencies Leveraging AI webinar series. Here's the video and deck from the April episode. https://youtu.be/PoYjII_ryAY You can download the deck here. Previous webinars are here: January 2024 February 2024 March 2024
Everybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effective marketing strategy. […]
In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. […]
After a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it’s essential always to have warm prospects teed up and ready to go. But how? […]
Thanks for joining us for our How are Agencies Leveraging AI webinar series. Here's the video and deck from the March episode. https://youtu.be/M0pZJmqaCFg Download the deck here. Previous webinars are here: January 2024 February 2024
Sales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in on our right-fit clients without being too sales-y about it. […]
If you didn't find what you were looking for, try a new search!
