Search results for: agency management

Thanks for catching this month’s installment of the How are agencies leveraging AI series.  Here’s the video and PPT deck. https://youtu.be/pj9O_u5YLFM   Download the deck here. Previous webinars are here: January 2024 February 2024 March 2024 April 2024 May 2024  

2024: Getting hired in 2024 - new insights to help agencies get found, hired, and retained Over a decade into our Agency Edge Research Series, we’ve consistently provided small to midsized marketing and advertising agencies with critical insights into our industry. As agencies have faced a bevy of challenges in the last few years—the COVID-19 pandemic, economic headwinds, and rapidly fluctuating employment conditions—it has become more important than ever to find the key to unlocking lucrative client relationships. In 2024, we decided to take stock of client mindsets after this period of great change, revisiting our attitudinal segmentation from our 2014 and 2019 agency client research with a focus on business development. Not only does this research show agencies how prospects are thinking today, but because we have asked some of these questions over the past decade, we can look at the evolution of business development, from the prospects’ point of view. What prompts an organization to decide to hire an agency or replace the one they have? How do they go about that search? Where/how do they find the agencies that they put into the consideration set? What factors influence their decision more than others? What, if anything, would speed up their process? What the heck is their process and how do they manage it In addition to reports from our previous studies, you can review the foundational research that informed this year’s study for free through our website. In this report, we’ll share what we’ve learned and what you need to know to reach your right-fit clients in 2024. As you read through this report, we’ll answer questions like: How have clients’ attitudes changed since we first asked for their perspectives on [...]

Thanks for catching this month's installment of the How are agencies leveraging AI series.  Here's the video and PPT deck. https://youtu.be/GThQ-wD2HDo   Download Kathleen's deck here. Kathleen also promised to record a video showing you how to create an automated zap to create custom-drafted emails via AI.  Here's that additional resource. Previous webinars are here: January 2024 February 2024 March 2024 April 2024

Please remember that these are private files for your use only.  We do not have the speakers' permission to share any of the videos or decks beyond the attendees of the Summit.  You can share them with your internal team, but we are counting on your discretion and ask you to be respectful of the speakers' intellectual property. Again -- we thank these incredibly smart and generous speakers.  Especially this year -- the Summit wouldn't have happened without them! Keynote Speakers Casey Brown From Panic to Power: How to Boost Pricing for Higher Profits Watch the video (password is:  BABA24) Michael Brenner How to Build a Profitable Content Program for You and Your Clients Watch the video Download slide deck J. Mark Riggs Creating a Culture of Business Growth With Intention and Fortitude Watch the video Download slide deck Jim Sterne Data, Data Everywhere but Not a Thought to Think Watch the video Download slide deck (PPTX) Drew McLellan The Community Conundrum Watch the video No slides were used Melissa Breker & Jenny Magic How CHANGE FATIGUE is Impacting Your Team and Your Clients Watch the video Download slide deck Robin Boehler & Steve Boehler Q&A with Mercer Island Group Watch the video No slides were used Breakout Speakers Pamela Slim & Sharon Toerek The Secrets to Monetizing Your Intellectual Property (IP) Watch the video Download slide deck Katy Boos Be a Thought Leader: Why You (and Your Clients) Need to Speak at Events Download slide deck Susan Baier & Drew McLellan 2024 Agency Edge Research Download slide deck Vicky Brown A Blueprint for Retaining Your Superstars Watch the video Download slide deck Juliana Marulanda 2X AGENCY [...]