Search results for: agency management

CEO/Partner Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid-sized agencies (advertising, digital, marketing, media, and PR). The mission of AMI is lofty yet simple -- help agency owners increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such volatile business, and best of all — let the agency owner actually enjoy the perks of owning the joint. Drew is still active in his agency as well, which has been around for 25+ years, and is still cooking, so much to his parents' eternal relief, it seems to be working out. https://www.youtube.com/watch?v=YMuZ6xWAqOE Drew’s often interviewed/quoted and published in Forbes, Entrepreneur Magazine, AdAge, New York Times, Washington Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Drew is also the host of Build A Better Agency podcast, which is among the top 5% of all podcasts produced and features subject matter experts with a depth of expertise in the agency space. His latest book, Sell With Authority (2020) has earned rave reviews, and even better -- agency owners who've read and applied it are getting results! When he’s not hanging out with agency owners and their staff, Drew spends time with his daughter and soaking in the Dodgers' World Series win! Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.

Agency Management Institute has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our online information gathering and dissemination practices. Our overall policy is extremely simple: If we collect information from you, we use it only for the purposes for which it was collected, and the other limited purposes outlined below. We will not sell or share your personally identifiable information with any third party. Here are the details of our privacy policies. This statement may change over time -- please review it periodically. Types of Information Collected; Uses of Information We collect some non-personally identifiable information automatically and some in our registration forms and online surveys. Non-personally identifiable information might include your IP address, the type of browser or operating system you use, the domain name from which you linked to our site, etc. We use this non-personally identifiable information to help diagnose problems with our server and to administer our Web site. Our site's registration form and online surveys may also request or require users to give us personally identifiable information (like their name, telephone number, business name, business address and e-mail address). We may use the information from our registration forms and surveys to contact the user, but users may opt-out of receiving future mailings (see the choice/opt-out section below). We will not sell or disclose your personally identifiable data to any third party that is not an affiliate of BuildABetterAgency.com unless: (i) we transfer of our business assets (as further described below); (ii) we first obtain permission from you; (iii) we need to share it with agents or contractors who perform services for us; or (iv) we are required by law to disclose it. [...]

"The conversation about taxes alone was worth the workshop fee.  I went right home and ran our numbers through your financial dashboard and I couldn't believe my eyes.  I made adjustments immediately and all of a sudden -- there was more money at the end of every month!" The workshop Money Matters is built specifically for agency owners and their right-hand financial team members (CFO, Accounting Manager, Bookkeeper, etc). When it comes to money and agencies -- there's a big difference between holding company agencies of the world and you.  Good news is -- you can make as much money, if not more than they do -- if you manage your finances right. But you can't do it the same way they do. If your company has fewer than 50 employees, the great big numbers you read in the trade publications and all the research reports about advertising agencies, interactive firms, or public relations firms just don't apply to you. Our agencies are different and we measure our performance and results differently. https://www.youtube.com/watch?v=ZMFy_laZ0Sg Of course we are all in business to make a profit, but the way the big guys get there and the way we get there is really different. We're lucky, because our businesses are smaller and easier to manage. If you try to manage your business financially the way the big guys do, the rewards won't be as great. Our two-day workshop, Money Matters for Agency Owners, was developed especially for principals, financial managers, and operation managers in marketing communication firms (advertising, design, digital, marketing and public relations). Our objective is NOT to turn you into a bean counter. We want you to learn how to use the numbers to your advantage, [...]

Next to being a lighthouse keeper on a desolate coast, running an agency can be one of the loneliest jobs on earth! You know. You’re probably in that lighthouse right now! You’re in good company. Agency Management Institute (AMI) is a management consulting business that specializes in helping owners of small and medium sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (originally called Agency Management Roundtable or AMR) with the intention of teaching and promoting the highest standard of business practices and professional ethics among privately owned agencies (advertising, PR, digital, marketing) in North America. We also wanted to create a network of agency owners that offered each member a safe, confidential and supportive environment in which to learn, explore and successfully master these business best practices so they could build profitable, sustainable and widely respected agencies. The ultimate measure of both AMI and its network of member agencies is that each affiliated agency consistently contributes to their clients’ growth and stability, are creative and fun places to work, enhance and shape their community, and serve the business owner’s goals. Our clients include agencies of all shapes and sizes -- advertising, digital, marketing, media, graphic design and PR firms -- each with the same goal -- they want to get better and make more money. We serve agencies in a variety of ways: Our blog -- filled with helpful and relevant content Our podcast: Build A Better Agency (one of the top 5% of all podcasts produced) Our annual salary and benefits survey -- see how you are doing, compared to other agencies your size & in your region Our owner workshops -- designed [...]