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Search results for: agency management

Why You Need Weekly One-On-One Meetings With Every Employee, with Drew McLellan.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”   What you’ll learn about in this episode: How you are preventing your employees from becoming the employees you want them to be Why every employee needs weekly one-on-one meetings with their direct supervisor How to get your employees to run these meetings The form that needs to be filled out before one of these meetings takes place How these meetings can help you celebrate the wins you might not know about if you didn’t have these meetings   Documents: Direct Report Form   The Golden Nugget: […]

January 18th, 2016|

How to Clear the Obstacles that Prevent You from Growing and Scaling Your Business with Karl Sakas

Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way.  My podcast guest Karl Sakas and I chatted about those obstacles and how to move around them.   Some of the specifics we talked about included: the number one question owners must answer in order to understand what type of agency they want to grow ways to delegate work so you can focus on what you love about agency work how agencies can manage their time, stating, “no one will defend your time but you” how to figure out where you want to go and get people to help you so you can get there faster. Karl Sakas served as the #2 man in a couple different digital agencies before he created the Marketing Agencies community at Inbound.org, which has over 1,000 agencies in 48 countries. As president of Sakas and Company, Karl advises agencies worldwide about strategy, operations, and leadership.He has recently published a book entitled, “The In Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice.” To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/karl-sakas/) and grab either the itunes or Stitcher files or just listen to it from the web.   If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, where we show you how to build an agency that can scale and grow with better clients, invest in employees, and best of [...]

December 28th, 2015|

Digital Media Buying, Programmatic Buying & Real-Time Bidding Best Practices with Jay Friedman

If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many of these evolutionary changes in our business surround digital media buying, programmatic buying, and real-time bidding in the digital paid media space.  These things are no longer an option anymore; they are a necessity. This is a topic that I know you’re hungry to learn more about, so, in this podcast, Jay Friedman and I talk about the ways agencies can use these tools to effectively market themselves and reach their target audiences in the digital media space. In this podcast, Jay will help you make sense of this changing environment by showing you: how programmatic buying flips the status quo by asking the questions that really matter when starting out what it takes to get started and build momentum how you can get the results you want when starting in the digital media space the steps he recommends agencies take to effectively use programmatic buying and digital media for success how agencies can become more educated and find the right partners to effectively market themselves in the digital media space. ways agencies can utilize programmatic buying for better accuracy in targeting to their audiences. Jay Friedman is a nationally recognized and accomplished digital media expert, speaker, writer and author. Jay has been with the Goodway Group for the past 10 years in their digital division.  You'll find him often at some top industry conferences, writing for lead industry publications and websites. He's even written some books. Some of his latest books are the 7th [...]

December 9th, 2015|

Stop Getting in Your Own Way of Scaling and Growing, with Drew McLellan.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with a lot of agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”   What you’ll learn about in this episode: How to know if you are spending too much time on client work Why your agency’s growth suffers when you spend your time on client work The specific areas where you should actually be spending your time   The Golden Nugget: […]

November 11th, 2015|

Business development insurance

Drew's note: I've invited John Heenan, an agency growth consultant to share a little bit of his expertise with us here at the AMI blog.  Without further ado -- here's his take on business development insurance. I’ve asked other agency owners and new business directors to talk about about their own business growth advice and as you can imagine there are as many opinions as there are agencies. But what everyone does agree on is that new business is the priority. After all, winning new business is the future of every agency. So why is it so frustrating? There are so many complicating factors that play into the client-agency mating game. A little business development insurance can help. In theory, getting a new client shouldn’t be so tough. Not so fast. LinkedIn has a little over 1 million marketers, and the government counts over 30 thousand advertising-like firms in the U.S.. That is a lot of competition for new business. If you were a brand marketer, how would you sort out the differences among the hundreds or thousands of agencies knocking on your door? How would you distinguish between all those who claim the same things; innovation, creativity, great results, cool processes, big data expertise, and the list goes on. Most marketers say they all look and sound the same. The struggle to differentiate is one of the fundamental challenges for agencies and the reason there are many resources to turn to. The challenge is further complicated by the way marketers choose their agency partners including how they go to market, what services they need, what experience they value, size, geography, resources, culture and many more. There are also many tools to help find and engage [...]

November 5th, 2015|

Thank You – Tech Trends & Tools

Thanks for registering for the Tech Trends & Tools Every Agency Needs to Know and Harness Workshop! We're looking forward to spending a couple days with you, talking about ways agency owners and digital directors can transform their digital offering from being price-sensitive and commoditized into a distinctive service that delivers predictable ROI outcomes to clients and accelerates agency AGI . We will definitely be adopting the AMI philosophy of — you will gain in proportion to what you share so I’m hoping that everyone will come to the workshop ready to learn from each other and hopefully from me as well. We will also be honoring the AMI commitment to confidentiality so please come ready to get to know each other’s agencies — warts and all. Here’s some general information for the workshop. The workshop is January 27 and 28th. LOCATION: Meeting will be held at: Disney’s Grand Floridian 4401 Floridian Way Lake Buena Vista, FL 32830 Call 407-939-4686 and use event code GO685274 for discounted price of $229/night. You can also reference the meeting as Agency Management Institute January 2016 B. The hotel will honor this amazing rate (normally it's $600-700/night) for 3 days before and 3 days after the event.  If you can bring down your family or friends -- it will be well worth it.  The Grand Floridian is on the monorail and the next stop is the Magic Kingdom! SCHEDULE: We’ll start both mornings at 8:30 am with breakfast in the meeting room. We will start the actual workshop at 9 am both mornings. We’ll shut down on Wednesday at 5 pm and Thursday at 3 pm.  Many of you will be able to fly back home Thursday night, if you choose to.  Please do not schedule [...]

July 21st, 2015|

Media 2014

Welcome to Agency Management Institute's media resource page. We work hard to maintain an open dialogue with reporters and the professional marketing community. Below are some resources which we hope will help you understand and cover our recent research project. Full research report (click here to download) High res infographic (click here to download) Drew McLellan bio (click here to download) Drew McLellan headshot (click here to download) Susan Baier bio (click here to download) Susan Baier headshot (click here to download)

October 16th, 2014|

Thank you – Sales Generating Machine

Thanks for registering for the Turn Your Agency Into a Sales Generating Machine Workshop! We're looking forward to spending a couple days with you, talking about ways agency owners and digital directors can transform their digital offering from being price-sensitive and commoditized into a distinctive service that delivers predictable ROI outcomes to clients and accelerates agency AGI . We will definitely be adopting the AMI philosophy of — you will gain in proportion to what you share so I’m hoping that everyone will come to the workshop ready to learn from each other and hopefully from me as well. We will also be honoring the AMI commitment to confidentiality so please come ready to get to know each other’s agencies — warts and all. Here’s some general information for the workshop. The workshop is January 20 and 21st. LOCATION: Meeting will be held at: Disney’s Grand Floridian 4401 Floridian Way Lake Buena Vista, FL 32830 Call 407-939-4686 and use event code GO685272 for discounted price of $229/night. You can also reference the meeting as Agency Management Institute January 2016 A. The hotel will honor this amazing rate (normally it's $600-700/night) for 3 days before and 3 days after the event.  If you can bring down your family or friends -- it will be well worth it.  The Grand Floridian is on the monorail and the next stop is the Magic Kingdom! SCHEDULE: We’ll start both mornings at 8:30 am with breakfast in the meeting room. We will start the actual workshop at 9 am both mornings. We’ll shut down on Wednesday at 5 pm and Thursday at 3 pm.  Many of you will be able to fly back home Thursday night, if you choose to.  Please do not schedule your flight so early [...]

April 30th, 2014|

S.M.A.R.T. SEO and Lead Gen

How to turn your agency into a sales generating machine for clients The Content Marketing Institute and Marketing Profs recently asked CMOs and business owners about their goals for 2016. Lead generation and sales were the two most important. Unfortunately, for most agencies, the question -- how do we connect the dots between marketing activity, lead generation, and sales is difficult to answer and even harder to prove. But it doesn’t have to be that way. The days of not being able to prove that your agency is increasing a client’s sales are over. The agency of tomorrow must do an outstanding job of increasing a client’s sales — and then an equally outstanding job — at proving their effectiveness without a shadow of a doubt. What every business owner is saying to a potential agency partner is, “Help me sell more stuff. I’m going to give you money — and what I want is for you to help me sell more stuff as a result of that. Prove to me that for every $1 that I give you, you will give me $4 back. And if you do that, I will continue giving you the $1 all day long.” You must begin thinking of your agency as a S.M.A.R.T. SEO/Lead Generating Machine. You and your agency team will learn 23 time-tested, metric-focused SEO and lead generating strategies (including all of the step-by-step instructions). You’ll also leave the workshop with a 200+ page book filled with step-by-step “recipes” for executing all the tactics we teach and several more that we’ll only have time to do a cursory review. We will take you and your team an inch wide and a mile deep with the key strategies – this is [...]

December 16th, 2013|

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