Episode 482

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Agency growth and biz dev can feel like an uphill battle when we’re already so tired, overworked, and burnt out. But it doesn’t have to be hard or add anything extra on our already full to-do lists. In fact, it shouldn’t be difficult at all. 

Tori Boats joined me this week to help close out the year on a high note and show us that setting our agencies up for exponential growth in 2025 doesn’t have to be tough — and it can even be fun. 

If you’re feeling that end of the year slump, this episode should inspire you to rediscover that creative spark that motivated you to start an agency in the first place. No worrying about what’s profitable or competitive — just pure creative and visionary ideations that will give you the fresh thinking you need to start off 2025 on the right foot. 

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

agency growth

What You Will Learn in This Episode:

  • What gets in the way of the spark of agency ownership
  • Getting into an innovative and creative headspace
  • Translating a creative spark into sustainable agency growth
  • Centering your clients’ needs instead of yourself or the agency
  • Challenge yourself to come up with silly, unrealistic ideas
  • Infusing energy, excitement, excitement, and visionary ideas to agency employees
  • Having a vision is the key to getting unstuck
  • The 5 mistakes agency owners make that keep us stuck

“I realized that in order to help my people want to help me grow my business, they had to feel as motivated and energized about it as I did, and I wasn't feeling it.” - @toriboats Share on X
“When we think of switching out of day-to-day incremental growth, the grind, the first step is just creating that space for you as an owner to have downtime, creating that space to just daydream.” - @toriboats Share on X
“Think of the energy when you're excited about delivering to a client. It's that energy I'm talking about. The reason it's extraordinary isn't because it's impossible. It's because you're allowing yourself to play.” - @toriboats Share on X
“If you ask your employees or your leadership team, what should be the vision? They're gonna look at you and say, well, isn't that your job? And they're right.” - @toriboats Share on X
“You don't have to have all the answers. That's not your job. Your job is just to figure out how to bring the humanness into your business and to trust that that's what will build the money that you seek.” - @toriboats Share on X

Ways to contact Tori:

Resources: