How to Actually Have an Impact When Working With Nonprofits, with Drew McLellan.

By |February 6th, 2017|

Episode 70:

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

 

 

What you’ll learn about in this episode:

    • Why short term nonprofit projects don’t do much good for your agency or a nonprofit
    • Creating a contest for nonprofits where the winner will become your client for a year
    • How this contest and resulting year-long relationship will bring in a ton of PR
    • How this lengthy commitment with a single nonprofit allows you gracefully turn down other nonprofits that you don’t have time to work with
    • What to ask for in applications to find the right nonprofit to work with
    • How your relationship with a nonprofit can be a great business development opportunity
    • Why you need to get in front of the nonprofit’s board of directors

How this relationship will dramatically change the impact that the nonprofits you adopt can make

  • What your process for setting up this yearly project should look like
  • Why your team will love doing work with a nonprofit

 

 

The Golden Nugget:

“Scoring one client off a nonprofit's board is a worthwhile investment.” – @DrewMcLellan Click To Tweet

 

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Ways to contact Drew McLellan:

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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