Podcasts

Whether we articulate them or not – we all have dreams. One of mine for me (and for all of you!) is to visit every Disney theme park in the world. Not that I want to mandate your dreams but who doesn’t love Disney?

Figuring out which prospects align with your sweet spot and then doing the work necessary to earn their business are the difficult tasks of agency ownership. It starts with understanding what your sweet spot is. Who do you serve best? Where do you have a specialized knowledge that gives you a competitive edge?

Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant?

From staffing challenges to constant client demands, agency life can be bumpy. Our industry is in a state of constant change and that’s not going to let up anytime soon.

This has happened at my agency and I’m sure it’s happened at yours. You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed

Every agency has a culture. The question is – is it intentional? And when I say culture, I’m not talking the beer thirty or holiday party aspects of culture.

For almost two decades, AMI has been conducting an annual salary and benefits survey. The 2019 results are in and they are quite telling. 2018 was clearly a good year to be an agency employee.

Let’s admit it. Agency owners are reluctant salespeople. However, biz dev should be a significant part of how we spend our days.

Word of mouth marketing is the #1 way to gain clients in 95% of agencies. Learn processes to scale and leverage your word of mouth marketing. For 95% of all agencies, referrals and word of mouth are the #1 method of gaining new clients. On the one hand, that’s great. It means your clients, friends, […]

When you think about or define a global agency, do you think of those giant conglomerates that started on Madison Avenue and have mushroomed into marketing behemoths?