Agency owners need to embrace the 50-20-30 rule

Given that it's the Monday after a holiday weekend, I have one question for you ... Where were you?  Most agency owners can barely squeak out a long holiday weekend, let alone a family vacation. And even when you get away, you aren’t really disconnected. There are lots of issues with this reality and the [...]

Sharing Agency Performance Goals—It Changes Everything

If you’re operating your agency with the goal of achieving the performance metrics of 55/25/20 recommended by the AMI, it’s easy to see in any given month just how well the agency is performing. Those three numbers should be the basis to guide your decisions on everything from personnel to pencils. Setting goals is great, [...]

Get Your Clients to Sing Your Praises

In the Flight of the Conchords song “Carol Brown,” Jemaine’s attempt to serenade a love interest is thwarted by a choir of his ex-girlfriends. As Jemaine sings his own praises as a would-be lover, the choir sings Jemaine’s many faults: “He doesn’t cook or clean; he’s not good boyfriend material.” (“Ooh, we   can eat [...]

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