Podcasting for Profit and Understanding the Power of Podcasting with Douglas Burdett

Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” and “How do I differentiate myself in the vast podcasting world?” Well, my guest, Douglas Burdett asked himself the same questions and came up with some successful and profitable answers. In this podcast, Douglas and I delve into the power of podcasting. Among other things, we cover: carving out a niche for your agency what it takes to get started and build momentum how to create a podcast that attracts how a podcast can help grow your business how podcasting for profit works the impact podcasting can have on your agency Douglas Burdett is a B2B marketing agency principle and a former Madison Avenue ad man. His aptly named agency, Artillery, (he was a former artillery officer), helps agencies get found online, convert website traffic to leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/douglas-burdett/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, where we show you how to build an agency that can scale and grow with better clients, invest in employees, and best of all, more money to the bottom [...]

Resolve to collaborate more in 2013: Agency Networks work

A personal development network is a great way to grow as an agency owner and employee, and your agency will succeed because of it. Back in the early days of my agency career, I worked for a shop that would not allow employees from other agencies into our building.  So if you were hosting an Ad Club meeting or some other event that involved agencies from the area -- you had to take it off site.  When I asked why the rule exists I was told, "what if they walked by and saw some of our work for a client.  They could go after our clients." I thought it was a bit paranoid back then, even though I was professionally wet behind the ears. Now, 30 years later, I think it was ridiculous.  If your relationship with your client is so tenuous that you're at that sort of risk -- then you're going to lose that client in a hurry no matter who knows you're working together.  While that agency's policy was an extreme, it was very representative of the attitude most agencies have about their competition -- other agencies.  They are the enemy.  We must keep them at arm's length. I've always had the opposite attitude.  If our work is good and our relationship rock solid -- no one can steal that client away.  Which means we should be free to enjoy the benefits of connecting and collaborating with the talented and smart people who are drawn to agency work - even if they work for our biggest competition. That's probably what drew me to AMR and the agency networks from the beginning.  The idea that I could sit around a table with 11 [...]

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