Creating Systems That Your Team Will Actually Use

If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list.  My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in time, your team can hand over the SOP to someone else on the team and [...]

Should Your Agency Offer Programmatic Advertising Services? Here are Key Reasons Why

If you’ve found this article, you probably already know that programmatic advertising is growing—fast. In a few short years, the share of digital ads run programmatically has skyrocketed from zero to 85%, and it continues to climb year over year, particularly as COVID-19 has hastened the shift toward all things digital.  Without offering programmatic as [...]

Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay

The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.

Building Trust When Faced with Ambiguity

Navigating ambiguity is a primary concern for any leader. When the world is changing around us at an unprecedented rate, even the best leaders may struggle to set priorities, communicate clearly, and drive the vision. Nothing splinters clarity like the urgency of our recent global pandemic, and when ambiguity goes unchecked for many months, trust [...]

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