I’ve always been drawn to water, especially the ocean. I find the reflections and refractions mesmerizing. I also find them illuminating. A solitary walk along the ocean or just standing in the water and feeling the waves lapping against my legs helps me find a clarity that the hustle and bustle of a normal day [...]
Many years ago, I created a “mantra” for myself - three words that I try to live by every day. Gratitude • Grace • Give. I had a wooden sign made and it hangs in my home — to serve as both a celebration and a reminder of that personal goal. I don’t alway [...]
In a previous newsletter I told you about a business partner that was making it tough to love them because we were paying the price for their growth through mistakes, lack of attention to detail, and dropped balls. That triggered a series of emails from some of our other partners who asked, “was that about [...]
If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list. My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in time, your team can hand over the SOP to someone else on the team and [...]
If you’ve found this article, you probably already know that programmatic advertising is growing—fast. In a few short years, the share of digital ads run programmatically has skyrocketed from zero to 85%, and it continues to climb year over year, particularly as COVID-19 has hastened the shift toward all things digital. Without offering programmatic as [...]
I read a statistic once about the frequency of floral deliveries in relation to the length of the relationship and as you might imagine, the longer the relationship had been around, the less often flowers got sent. It was an old article in Psychology Today and the point of the article was that in the [...]
The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.
In case you haven’t heard, you are supposed to be a thought leader and your clients are as well. Thought leadership goes by many names — authority, expertise, having a niche, being an expert, etc. But at the end of the day it’s all about having a depth of expertise and sharing it so that [...]
Navigating ambiguity is a primary concern for any leader. When the world is changing around us at an unprecedented rate, even the best leaders may struggle to set priorities, communicate clearly, and drive the vision. Nothing splinters clarity like the urgency of our recent global pandemic, and when ambiguity goes unchecked for many months, trust [...]
We’re about to round second base on the year and kick off towards home plate. Does the idea of pushing yourself to accelerate and notching it up a gear seems daunting right now? Are you tired? You’ve been pushing hard since mid-January and my guess is that your tank is about out of gas. Before [...]
