Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay

The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.

Building Trust When Faced with Ambiguity

Navigating ambiguity is a primary concern for any leader. When the world is changing around us at an unprecedented rate, even the best leaders may struggle to set priorities, communicate clearly, and drive the vision. Nothing splinters clarity like the urgency of our recent global pandemic, and when ambiguity goes unchecked for many months, trust [...]

Are you having the tough conversations?

No one is excited to have a difficult conversation with a key team member. But you choosing to avoid that conversation (I initially wrote your inability to have that conversation but we know it’s not really inability) because it’s uncomfortable can cost your agency so much. In today’s super snug employee recruitment/retention environment — you [...]

How are agencies making money these days?

I get asked some variation of this question every single day. Successful, profitable agency owners ask it. Agency owners that are struggling with having their work commoditized ask it. What they’re really asking me is “what are agencies selling that is profitable” but of course the answer is much more complicated than that. The answer [...]

Go to Top