If you could read your employee’s thought bubbles

Do you remember the movie “What Women Want” with Mel Gibson and Helen Hunt. You do watch any movie that takes place inside an advertising agency, don’t you? Anyway —the premise of the movie is that Mel Gibson is an arrogant, sexist ad guy who receives the “gift” of being able to hear what women [...]

Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay

The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.

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