How to Manage Digital Marketing Team

Every year, I get to hang out with 30+ digital team members from various AMI agencies hailing from California to Connecticut and everywhere in between. They come together once a year to pick each other’s brains, learn about new tools, and share best practices on how to manage a digital marketing team. One of the [...]

Are you keeping up on delivering digital?

I learned a few things spending two days with 30+ agency employees who are charged with delivering digital (websites, digital media, SEO/SEM, Adwords, apps, marketing automation, etc.) to agency clients. We did a deep dive into how they’re getting it done and how they’re staying current. One recurring theme kept cropping up and that was [...]

Six Ways To Dramatically Improve Your Agency’s Content

During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, making readers scratch their heads and ultimately turn away. And we have the audacity to [...]

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