When we think back on those first few years of owning an agency, somehow the tough parts get muted. We remember the late-night pizza strategy sessions and the euphoria of signing that first big deal. But somehow we forget being one mistake or choice away from having to call it quits. That period of discomfort [...]
For many unemployed young people, the job hunt is a dismal pursuit. Books about resume writing state the importance of “standing out,” but it’s hard to showcase your achievements when everyone around you has comparable triumphs. Even that stellar academic history becomes a minimum requirement when colleges are handing out As at record highs. You’ve listed [...]
Did you complete your time sheets today? Did your employees? If your answer is “no,” your agency is missing out on a crucial opportunity to increase agency profitability and productivity. There are consultants out there who think agency folks shouldn’t have to do time sheets, but they’re wrong. People are your biggest asset and your biggest resource, [...]
We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice. Those things serve an immediate need, but they don't necessarily make [...]
I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund check if it doesn’t deliver the results. Are you willing to guarantee your work? To make that kind [...]
According to the Q2 Pearlfinders Index, which is digital marketing research based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming less of a consideration. However, agencies that only offer digital services are not getting the [...]
I had the good fortune of being a guest on a RockStar Radio Network show a couple weeks ago to talk about a topic I believe in strongly -- agencies need to walk their social media talk. My good friend Steve Olenski was guest hosting for Carol McManus, the LinkedIn Lady and he asked me to [...]
One of my pet peeves is the hiring practices of agencies -- we need to stop hiring "nice". Earlier this month, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy — workforce reductions, budget cuts and overall fear (out of your control) [...]
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to behave like a vendor just to get the project (within your control) Agencies hiring "nice" [...]
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to behave like a vendor just to get the project (within your control) Agencies hiring [...]
