Here is a tip on how to find prospects for your business, agency owner: Don’t waste your time chasing after every person interacting with your content, you’ll drive yourself crazy and it’s not worth the time. Here’s why: Agencies are finally embracing the idea of being content creators. That’s the good news. But, they’re also [...]
I work with hundreds of agency owners a year. We spend a lot of time talking about what's working and what's not working. If there's one common frustration among agency owners it's the hunt for the perfect new business specialist for your agency. I hate to tell you but your hunt for the new business [...]
<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table and they’re doing it by building client relationships. It’s a new day out there for all of us. Competition is tougher. There are now “ten marketing dogs chasing that one corporate car.” CEO’s today are under terrible pressure [...]
Every business has a sales life cycle and communications agencies (whether you're an ad agency, digital, PR, etc.) are no exception. It used to be pretty straightforward -- you either chased after a prospect or met them at some networking event or got a referral but the face to face happened early on. Today, an [...]
There have been a lot of articles, blog posts, tweets and speeches of late that are all lamenting that many agencies are closing their blogs because no one reads them. Most tiptoe around the "why" suggesting that people are getting more visual (so have a Pinterest board or have your agency get active on Instagram) [...]
Every advertising agency says they have a new business program. Most, I've discovered... have the "oh crap, billings are slow, we need to work the phones, networking events and call some dormant clients" model of prospecting. Over the next month, we're going to delve into advertising and marketing agency new business efforts in a much [...]
