Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline challenges. Many agencies have actually gotten out of the web dev side of the business. But is that the right choice? My podcast guest Luke Summerfield would say no. He’s got a different way of looking at building out websites and other digital assets. He calls it Growth-Driven Design, a smarter approach to web design. It’s a methodology that puts a whole new perspective on web dev both for your shop and your clients. Rather than a one and done product as most agencies view websites, Luke and his team take an iterative approach to making their websites an ongoing project with stages and continuous improvement. Join Luke and I as he walks you through this new way of selling and creating websites that deliver for both your clients and your agency. Growth-driven design: what this “smarter way to do web design” is all about Why the platform you use for your website doesn’t matter with growth-driven design How growth-driven design was born out of the pain both agencies and clients felt around web development and why this system is so much better than previous ways of doing web dev Step 1: getting an empathetic understanding of your client’s audience’s world Step 2: building a “launch pad” website -- something that looks and performs better than what the client already has but is not the final product Step 3: continually improving websites How to sell and price growth-driven design to clients Why you should always [...]