Why the dip?
I wanted to dig into why I think agencies experience the ups and downs and how you can be the exception to the rule and not dip as deeply or as often. Watch »
Financial Peaks and Valleys
I've yet to see an agency that grew year over year forever. Because we see the financials of hundreds of agencies -- we see the patterns. And there is a definite pattern for both the financial peaks and those years when you dip into a valley. Watch »
Set Yourself Up For Success
And that's what January feels like, lots of new starts for all of us. And one of the things I'd like to suggest, strongly suggest, is that you don't start at a disadvantage. Watch »
Don’t lose the good
We were all VERY ready to welcome 2021, weren't we? And I think we can all agree that 2020 brought some huge challenges on both the personal and professional front. But before we kiss it goodbye...I want to remind you that there might have been some good in there as well. Be careful about throwing the baby out with the bath water. Watch »
Zoom Fatigue
As you enter into 2021 and you start setting up meetings, just be mindful of how exhausted people are from being on Zoom all day and be a little more judicious about deciding when a Zoom meeting is required. Watch »
Student Loan Bonus
The CARES Act allows employers, like agency owners, in 2020 only, so this is a special pandemic change to the IRS rules Watch »
Not our timetable
How do I get the buyers, the prospects to want to buy today?" And unfortunately, my answer to that person who asked the question is, "You don't." Watch »
Break the rules
As you head into your planning sessions and as you're thinking about the year end, what rules are you going to keep breaking in 2021? Watch »
Interesting vs. Interested
So, we've had it backwards for years. We've been the aggressors. We've been the ones who have been going and trying to demonstrate that we're interested in working with them when in fact, what we needed to be doing and what many smart agencies are doing today, is they are being interesting. Watch »
Are you sought after?
The question I want you to think about is, are you still out looking for clients, or are you settling for being findable, or are you being sought after? Watch »
