What would it be if you could wave a magic wand and something would be different? Would it be possible for you to get more new business? Would it be a different relationship with your clients? Would it be a shift in the culture of your agency? Would it be something about profitability?
Would it be something about you having clarity around your succession plan? Whatever it is, there’s actually a straightforward solution. We overcomplicate things all the time. We create these big, elaborate Gantt charts and reasons why something is or isn’t the way it is. This is the reality for most of us, and Danyel and I see this weekly as we coach agency owners and leaders.
The reality is that when you are very clear about what you want and you’re very clear about what you have to do to get it, the answer is actually straightforward. You have to decide. You have to determine that it’s no longer acceptable for it to be how it is.
Whatever it may be, you must decide it is no longer acceptable. And that the work you have to do to change it is no longer optional. The solution is simple. Executing the solution is hard. If somebody wants to lose 50 pounds, the solution is simple. Exercise more. Eat different. Be thoughtful about how much you sleep. All the things that we know.
But doing it is hard. Solution – simple. Execution – hard. So I want you to think about the one barrier, burden, obstacle, goal, whatever it is that you want to be different in 2025. I want you to look yourself in the mirror and ask yourself, am I willing to decide to change this? Am I willing to do what it takes to have this no longer be a problem? And then actually decide.
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Hey, everybody. Drew McLellan here from Agency Management Institute. Coming to you again from home here in Denver, Colorado. You know, odds are this is the last video with me that you'll watch in 2024. And I think we're all looking ahead to the next year and thinking about all the things we want to have different in our shops. How do we want our businesses to be different? And I want you to think about that for a minute. Like, if you could wave a magic wand and something would be different, what would it be? Would it be that you would get more new business? Would it be a different relationship with your clients? Would it be a shift in the culture of your agency? Would it be something about profitability? Would it be something about you having clarity around your succession plan? Whatever it is, there's actually an incredibly simple solution.
We overcomplicate things all the time. We create these big, elaborate Gantt charts and reasons why something is or isn't the way it is. And the reality for most of us, and Danyel and I see this week over week as we coach agency owners and leaders. The reality is, when you are very clear about what you want, and you're very clear about what you have to do to get it, the answer is actually incredibly simple. You have to decide. You have to decide that it's no longer acceptable for it to be how it is. For you not to have the new business that you want. For you not to have the pipeline that you want. For you to have a culture that feels disconnected. Whatever it may be, you have to decide it is no longer acceptable, acceptable. And that the work you have to do to change it is no longer optional. The solution is simple. Executing the solution is hard. If somebody wants to lose 50 pounds, the solution is simple. Exercise more. Eat different. Be thoughtful about how much you sleep. All the things that we know. But doing it is hard. Solution – simple. Execution – hard.
So what I want you to do is I want you to think about the one barrier, burden, obstacle, goal, whatever it is that you want to be different in 2025. I want you to look yourself in the mirror and ask yourself, am I willing to decide to change this? Am I willing to do what it takes to have this no longer be a problem? And then actually decide. Next step is tell somebody. Hold yourself accountable by making a commitment not just to yourself, but to someone else. Might be someone in your personal life. It might be a spouse. It might be a friend. It might be an accountability buddy. It might be a mentor or a coach. It might be somebody on your leadership team. But declare it. Declare it loud and clear that you are no longer going to tolerate whatever it is that you want to change, and you are going to do whatever it takes to make it different. And then go do it. I know it sounds simplistic, but I'm telling you it's going to work. Let's kick off the year by making a decision about what we will no longer accept, and then let's decide to do something about it. All right?
