Biz Dev has to stay on the top of YOUR list
I totally get it. You’re busy putting out fires, delivering high-level strategy for your clients and trying to mentor and grow your team. Who has time for new business? This is one of those head versus heart things in agency [...]
Going Digital At Your Agency Isn’t Just About The Tech
While print advertising will likely never die and niche magazines continue to make a comeback, the reality is that most of today’s agencies lean heavily on some aspect of digital marketing. Whether you’re a digital native who now manages a [...]
You have to get the hiring right
There’s a talent shortage in the agency business. I can’t remember a time in recent years when agencies were hiring as much as they are today and having as much trouble finding the right fit employees. You’ve heard the adages [...]
Great work. Great people. Great results. Why isn’t that enough?
You’ve built a successful agency with great people and award-winning work. Your awesome clients love you and have been loyal for years. You’ve received "best place to work" awards every year. You’ve got a team of superstars who keep the [...]
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Economists predict that a new recession will strike by 2021. Marketing agencies and departments suffer greatly during tough times, and if this next recession is anything like the last, marketers could be in for a rough couple of years. Fortunately, [...]
What’s the purpose of your bonus program?
When an agency shows a profit, one of the first inclinations of the agency owner is to pay a bonus to the staff. I applaud that instinct. But I don’t think you should do it simply because you have a [...]
How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence
In the marketing services industry, CMOs struggle to cross the marketing talent gap and, as a result, turn to performance-driven agency partners. But those partners are struggling to meet the needs of the market. Agencies are expected to be immersed [...]
How are you controlling scope creep?
One of the biggest threats to your agency’s profitability and long-term existence is giving away the farm by over servicing clients, bad estimates, not issuing change orders and allowing clients to change the rules mid-game without any penalty or cost. [...]
One Giant, 50-Year Leap: How Apollo’s story can help fix NASA’s current brand problem
Imagine an organization with a name recognized in every country in the world, whose every move was watched by hundreds of millions of people, and whose successes fulfilled the dreams of a nation and inspired awe and admiration around the [...]
The fine line between value add and over servicing
One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own. And while that’s a great [...]
